Cowon

	Cowon
Hangul	코원시스템
Revised Romanization	Kowon Siseutem
McCune–Reischauer	K’owŏn Sisŭt’em

Cowon Systems, Inc.
코원시스템
Type	Public
Traded as	KOSDAQ: 056000
Industry	Consumer electronics; Computer software; Online services; Cell phone accessories
Founded	April 1995
Founder	Park Namkyu; Jung Jaewook
Headquarters	Seoul, South Korea
Area served	South Korea , United States, Japan, India
Key people	Park Namkyu (president)
Products	MP3 players iAUDIO 9+; D20 (Western markets only); X9; Z2 Plenue; iAUDIO 10; C2; D3 Plenue; X7; Cowon J3; iAUDIO E2; iAUDIO 9; D2+ (Korea only; discontinued in the West); S9 (Korea only; discontinued in the West); D2 (Korea only; discontinued in the West); PMP Cowon G7 (Korea only); T5 (Korea only); A5 Plenue; R7 (Korea only); V5S (Korea only); 3D (Korea only); V5W (Korea only); V5; O2 (Korea only; discontinued in the West); P5 Study (Korea only); P5 (Korea only; discontinued in the West); Software JetAudio; JetVideo; JetVD; Vokhan; Other products Q7 Plenue; AD1 (Korea only); AC1; W2; L3; N3 (Korea only);
Services	Services list Cowon Contents; Cowon Mobile; Cowon Shop; JetToy;
Revenue	KRW 121.2 billion (2010)
Operating income	KRW 9.1 billion (2010)
Net income	KRW 7.4 billion (2010)
Total assets	KRW 72.4 billion (2010)
Number of employees	193
Subsidiaries	JetAudio, Inc.; LIAAIL idea & art
Website	COWONGLOBAL.com; www.jetaudio.com; eng.liaail.com

Cowon Systems, Inc. (KOSDAQ: 056000) is a South Korea n consumer electronics and software corporation. Established in 1995, the company’s initial focus was software development and microelectronics, specializing in speech synthesis and speech recognition technology.^[3] In 2000, with the introduction of the iAUDIO CW100, Cowon expanded into the portable media player industry,^[3] which is now the core of their business.

In 2010, Cowon was ranked number one in the PMP category of Japanese Management Association Consultants’ Global Customer Satisfaction Competency Index,^[4] and in 2011 it was ranked number one in the same organization’s Global & Great Brand Competency Index.^[5]

In the west, Cowon is most well known for its iAUDIO range of portable media players, which has resulted in many people incorrectly referring to the company as “Cowon iAUDIO” or simply “iAUDIO”.

Products

In its marketing, Cowon makes distinctions between “MP3 players” and “portable media players”, where the latter are larger and have a greater focus on video playback. The categories differ slightly between the Korean and the global homepage—for example, on the Korean homepage, the Cowon X7 and X9 are listed under “PMP”, while on the global homepage, they are both listed under “MP3”.

All Cowon products are produced domestically in South Korea.

MP3 players

Cowon M2 (2014)
Cowon E3 (2014)
iAUDIO 9+ (2013)
Cowon X9 (2012)
Cowon Z2 Plenue (2012)

LIAAIL products

Cowon’s LIAAIL division, founded in 2011, focuses on personal audio and cell phone accessories. Among its products can be found:

Earphones
- Cowon EM1
- Cowon EF1
- Cowon XE1
- Cowon CE1
- Cowon SE2
- Cowon BT2
Cell phone cases
- Bird Case
- Tree Case
- Leather Case
- Jelly Case
Cell phone screen protectors

Other products

Cowon AD1, car camera released in 2012
Cowon AC1, car camera released in 2012
Cowon W2, Windows 7-based ultra-mobile PC released in 2010, available in 60 and 80 GB models
Cowon W2 SSD, Windows 7-based ultra-mobile PC equipped with a solid state drive, released in 2010, available in a 32 GB model
Cowon L3, GPS navigation device and in-car entertainment system released in 2009
Cowon N3, GPS navigation device and in-car entertainment system released in 2007

Discontinued products

Cowon D20,
Cowon iAUDIO 10
Cowon C2
Cowon D3 Plenue
Cowon X7
Cowon J3
iAUDIO E2
iAUDIO 9
Cowon D2+
Cowon S9
Cowon D2
Cowon iAUDIO 7

Portable media players

Cowon G7
Cowon T5
Cowon Q7 Plenue
Cowon A5 Plenue
Cowon R7
Cowon V5S
Cowon 3D
Cowon V5W
Cowon V5
Cowon O2
Cowon iAUDIO X5
Cowon A3
Cowon A2

JetEffect

Each Cowon player is equipped with a set of software sound enhancement technologies collectively referred to as JetEffect. The latest version of JetEffect, JetEffect 5, was introduced with the release of the Cowon Z2 Plenue.

JetEffect competes with products such as Sony's DSEE, Samsung's DNSe and the SRS technologies found in products by iriver and Samsung, as well as in products by HTC and HP, where they are branded as "Beats Audio".

Features

In its latest iteration, JetEffect contains the following sound effects and enhancements:

Five-band equalizer
BBE+
- BBE+
- BBE Mach3Bass
- BBE 3D Surround
- BBE MP Enhance
Special Effects
- Reverb
- Stereo Enhance

In JetAudio

History

JetEffect 2.0
JetEffect 3.0
JetEffect 5

Software

Computer software

Main page: Software:JetAudio

JetAudio, media player application for Microsoft Windows first released in 1997
JetVideo, video player application for Microsoft Windows with features which partially overlap with those of JetAudio. Like JetAudio, it relies on external codecs (such as those included in the K-Lite Codec Pack) for some of its data decoding.

Android apps

JetAudio for Android
JetVD

JetVD is an Android application for downloading videos from YouTube in a wide selection of formats. It was first introduced to users of the Cowon D3 Plenue with the upgrade to firmware version x.55. An online version of JetVD, called JetToy, exists in beta stage.

Other software

Other software developed by Cowon includes the iAUDIO LDB Manager, a small application for tagging music files with timecoded lyrics displayable on Cowon media players as well as in JetAudio.

Cowon also offers a number of freeware utilities, including JetCast, JetMailMonitor and JetToolBar. All of the above are available for free download from the JetAudio website.^[6]

Cowon’s ultra-mobile PCs W2 and W2 SSD come with JetToolbar pre-installed.^[7]

References

↑ ^1.0 ^1.1 ^1.2 ^1.3 ^1.4 "COWON SYSTEMS, Inc.". http://eng.cowon.net/about/about_1.php. Retrieved 28 October 2016.
↑ ^2.0 ^2.1 ^2.2 ^2.3 "COWON SYSTEMS, Inc.". http://eng.cowon.net/ir/ir_2.php. Retrieved 28 October 2016.
↑ ^3.0 ^3.1 "COWON SYSTEMS, Inc.". http://eng.cowon.net/about/about_1_4.php. Retrieved 28 October 2016.
↑ "COWON SYSTEMS, Inc.". http://eng.cowon.net/news/press_view.php?number=116&pageSort=&boardID=A03&keyWord=&startpage=1&page=2&redir=LIST. Retrieved 28 October 2016.
↑ "COWON SYSTEMS, Inc.". http://eng.cowon.net/news/press_view.php?number=138&pageSort=&boardID=A03&keyWord=&startpage=1&page=1&redir=LIST. Retrieved 28 October 2016.
↑ http://www.jetaudio.com/download/ JetAudio Download page
↑ Cowon W2 product page

External links

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[about_1-1] 1.0 ^1.1 ^1.2 ^1.3 ^1.4 "COWON SYSTEMS, Inc.". http://eng.cowon.net/about/about_1.php. Retrieved 28 October 2016.

[ir_2-2] 2.0 ^2.1 ^2.2 ^2.3 "COWON SYSTEMS, Inc.". http://eng.cowon.net/ir/ir_2.php. Retrieved 28 October 2016.

[about_1_4-3] 3.0 ^3.1 "COWON SYSTEMS, Inc.". http://eng.cowon.net/about/about_1_4.php. Retrieved 28 October 2016.

[4] "COWON SYSTEMS, Inc.". http://eng.cowon.net/news/press_view.php?number=116&pageSort=&boardID=A03&keyWord=&startpage=1&page=2&redir=LIST. Retrieved 28 October 2016.

[5] "COWON SYSTEMS, Inc.". http://eng.cowon.net/news/press_view.php?number=138&pageSort=&boardID=A03&keyWord=&startpage=1&page=1&redir=LIST. Retrieved 28 October 2016.

[6] ttp://www.jetaudio.com/download/ JetAudio Download page

[7] Cowon W2 product page

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