Guangqi Honda

Guangqi Honda Automobile Co Ltd^[1] is a Chinese automobile manufacturing joint venture company^[2] based in Guangzhou, Guangdong province.^[3]

Co-owned by Honda Motor and GAC Group (Guangqi),^[4] Guangqi Honda operates two plants that, (As of 2011), produces Honda-branded models and one car sold under the China-only Everus brand. Its products comprise the Everus S1,^[5] Honda Accord, Honda Crider, Honda City, Honda Crosstour, Honda Vezel, Honda Fit, and Honda Odyssey.^[2] As of early 2011, some offerings may incorporate Japanese-made parts.^[6]

Originally named Guangzhou Honda, this was changed to Guangqi Honda in 2009.^[7] (As of 2011), the company boasts a per year production capacity of 480,000.^[8]

History

Seeking to replace the loss-making^[9] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,^[10] in May^[10] or July^[2] of 1998. By 1999, Guangqi Honda was producing its first model, an American version Accord.^[9]

Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.^[9] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.^{[citation needed]}

Beginning in 2009, Guangqi Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.^[11] The company also uses rail and road transport.^[11]

Everus

Everus (Li Nian Chinese: 理念), Guangqi Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.^[12] While it was the first China-only brand for any sino-foreign joint venture^[5] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.^[13] The S1 is based on an old model of the Honda City.^[13]

Customer service award

Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.^[14]

Products

Guangqi Honda currently manufactures the following vehicles:

• the Honda Accord;
• the Honda Crider;
• the Honda City;
• the Honda Vezel;
• the Honda Fit;
• the Honda Odyssey;
• the Honda Avancier
• the Acura CDX
• the Acura TLX-L
• the Acura RDX

Former products

• the Honda Crosstour; (2010-2015)
• the Everus

Gallery

• 

  Honda Fit

• 

  Honda City

• 

  Honda Crider

• 

  Honda Vezel

• 

  Honda Accord

• 

  Honda Avancier

• 

  Honda Odyssey

• 

  Honda Crosstour (Former product)

See also

• List of Honda assembly plants
• Dongfeng Honda

References

External links

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