Incognia

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Short description: American technology company
Incognia
Incognia
TypePrivate company
IndustryDigital Identity
Founded2020
Founders
  • André Ferraz
  • Airton Sampaio
  • Denyson Messias
  • Alan Gomes
  • Lucas Queiroz
HeadquartersPalo Alto, California,
U.S.
Area served
Worldwide
Key people
Andre Ferraz (CEO)
Products
  • Address Verification
  • Passwordless Authentication
  • Location Spoofing Detection
Number of employees
100 (2022)
Websitewww.incognia.com

Incognia is a digital identity company. [1]

History

Incognia was founded in 2020 [2] and secures over 200M devices worldwide. It is a venture-backed company headquartered in California, with teams in Palo Alto, New York, and Brazil.[3]

Although the company was founded in 2020, Incognia’s location technology was originally developed as an indoor navigation tool.[4]

Eventually, Incognia’s core technology was applied to digital marketing, and that business was acquired in 2019.[5][6]

Since then, Incognia has adapted its location technology to solve critical digital identity challenges. In 2022, Incognia’s engineering team published a paper entitled “Using Location as a Signal to Affirm Identity Online.” The report shows Incognia’s Location Identity can identify an individual with an accuracy rate of 1 out of 17 million using five spatiotemporal points.[7]

In 2022, Incognia raised $15.5 million in Series A funding led by Point72 Ventures to support its growth aspirations.[8][9][10][11]

See also

References

  1. Insights, CB. "Incognia - Overview & Products" (in English). 498 Seventh Avenue 12th floor New York, NY 10018. https://www.cbinsights.com/company/incognia. 
  2. Insights, CB. "Incognia - Overview & Products" (in English). 498 Seventh Avenue 12th floor New York, NY 10018. https://www.cbinsights.com/company/incognia. 
  3. Forbes, Councils. "André Ferraz" (in English) (Author Profile Page). https://councils.forbes.com/profile/Andr%C3%A9-Ferraz-Founder-CEO-Incognia/57a016b3-be1a-4898-9919-d4f3c3150eba. 
  4. Microsoft, Microsoft (April 15, 2014). "Microsoft Indoor Localization Competition – IPSN 2014" (in English) (Website Page). Berlin, Germany. https://www.microsoft.com/en-us/research/event/microsoft-indoor-localization-competition-ipsn-2014/official-results/. 
  5. LABS, Latin America Business Stories (February 2022). "Mobile authentication startup Incognia sees revenue jump four times at the end of 2021 and wants to double the dose in early 2022" (in English) (Article). Brazil, Latin America. https://labsnews.com/en/articles/business/incognia-revenue-jump/. 
  6. LABS, Latin America Business Stories (25 May 2021). "Location identity startup Incognia takes its first major step in the B2B2C market in partnership with Serasa Experian" (in English) (Article). Brazil, Latin America. https://labsnews.com/en/news/business/mobile-fraud-prevention-startup-incognia-takes-first-steps-in-the-b2b2c-market-in-partnership-with-serasa-experian/. 
  7. Colecchia, Roberto; Gouveia, Rafael; Martins, Filipe; Pinheiro, Hector; Leite, Matheus; Oliveira, Raiza (2022). "Using Location as a Signal to Affirm Identity Online" (in English) (Article). 2479 East Bayshore Road, Suite 150 Palo Alto, CA 94303, USA. https://www.incognia.com/hubfs/resources/using-location-as-a-signal-to-affirm-identity-online-incognia-paper.pdf?hsLang=en. 
  8. PYMNTS, TV (June 2022). "Incognia Grabs $15.5M to Increase Its ID Fraud-Fighting Efforts" (in English) (News). US. https://www.pymnts.com/news/investment-tracker/2022/incognia-grabs-15-5m-to-increase-its-id-fraud-fighting-efforts/. 
  9. Finextra, Finextra (June 2022). "Mobile identity firm Incognia raises $15.5m" (in English) (News). US. https://www.finextra.com/pressarticle/92835/mobile-identity-firm-incognia-raises-155m. 
  10. Penn, David (June 28, 2022). "Location Identity Leader Incognia Secures $15.5 Million to Help Fight Identity Fraud" (in English). US. https://finovate.com/location-identity-leader-incognia-secures-15-5-million-to-help-fight-identity-fraud/. 
  11. Newsroom, Incognia (June 2, 2022). "Incognia Raises $15.5M Series A to Combat Increased Identity Fraud" (in English) (Blog post). Palo Alto, California, USA. https://www.incognia.com/newsroom/incognia-raises-15m-series-a-to-combat-increased-identity-fraud. 





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