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Issuu

Topic: Company

 From HandWiki - Reading time: 4 min
Short description: Electronic publishing platform and app
Issuu, Inc.
TypeElectronic publishing
FoundedNovember 8, 2006; 17 years ago (2006-11-08)
FoundersMichael Hansen
Ruben Bjerg Hansen
Mikkel Jensen
Martin Ferro-Thomsen
Websiteissuu.com

Issuu, Inc. (pronounced "issue")[1] is a Danish-founded American electronic publishing platform based in Palo Alto, California, United States.[2]

Founded in 2006 as a Danish startup, the company moved its headquarters to the United States in 2013.[3]

Purpose

Issuu converts PDFs into digital publications that can be shared via links or embedded into websites. Users can edit their publications by customizing the design, using templates, or adding links and multimedia to the pages of their documents. Issuu also provides tools for measuring and monetization of content.[1]

History

Issuu was founded in Copenhagen, Denmark, in 2006[2] by Michael and Rubyn Bjerg Hansen, Mikkel Jensen, and Martin Ferro-Thomsen.[4]

By 2011, Issuu software was used by several online publications.[5]

In early 2013, the company opened an office in Palo Alto, California and appointed CEO Joe Hyrkin, formerly of Reverb, Trinity Ventures, and Yahoo!, to helm its Silicon Valley operations.[6][7] The company soon moved its headquarters to the Palo Alto location.[8] Upon the move, the founders of Issuu stated that they chose the city as they saw social media and digital distribution partnerships as the key to its growth, rather than focusing mostly on publishing relationships.[1]

In 2014, the company released Clip, a tool that allowed readers to take a snapshot of any part of a publication and share that on social media or through email.[9]

Apps

In 2014 Issuu released its iOS app to access Issuu on Apple devices. The app included an offline reading list function that allowed users to read from the Issuu app without being online. The app could also stack publications back to back so that they could be read in succession.[10] Initially, the app was released on Android in January.[11] Previous to the launch of the company's 2014 apps, Apple had rejected an app from Issuu three times during 2009 (before the company expanded into the US).[12] In 2019, Issuu announced the launch of Issuu Promote, an ad integration tool for Facebook and Instagram, allowing for content to be distributed across multiple social media channels.[13]

See also

  • Docstoc

References

  1. ↑ 1.0 1.1 1.2 Mike Cassidy (27 September 2013). "Cassidy: Issuu shows Silicon Valley's vital role in global commerce". The Mercury News. http://www.mercurynews.com/2013/09/27/cassidy-issuu-shows-silicon-valleys-vital-role-in-global-commerce/. 
  2. ↑ 2.0 2.1 "Issuu Inc – Company Profile and News". Bloomberg. https://www.bloomberg.com/profile/company/0542392D:DC. 
  3. ↑ Schubarth, Cromwell. "Danish online publisher Issuu hires U.S. CEO, moves HQ to Palo Alto". https://www.bizjournals.com/sanjose/news/2013/09/16/danish-issuu-hires-us-ceo-moves-hq.html. 
  4. ↑ "About issuu". issuu.com. http://issuu.com/about. 
  5. ↑ Steven Kurutz (1 June 2011). "The Thriving (Online) Shelter Magazine Industry". The New York Times. https://www.nytimes.com/2011/06/02/garden/the-thriving-online-shelter-magazine-industry.html?pagewanted=all. 
  6. ↑ Calvin Reid (16 September 2013). "Fast Growing issuu Appoints Joe Hyrkin CEO". Publishers Weekly. http://publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/59118-fast-growing-issuu-appoints-joe-hyrkin-ceo.html. 
  7. ↑ "How to be more bossy at work (in a good way)". 8 May 2015. http://fortune.com/2015/05/08/joe-hyrkin-how-to-manage/. 
  8. ↑ "Issuu, Now California-Based, Helps Niche Publishers Go Digital". Xconomy. 4 December 2013. http://www.xconomy.com/san-francisco/2013/12/04/issuu-now-california-based-helps-niche-publishers-go-digital/. 
  9. ↑ Martin Bryant (9 July 2014). "Issuu launches Clip to help users and publishers share the best of its 16m publications". The Next Web. https://thenextweb.com/apps/2014/07/09/issuu-launches-clip-help-users-publishers-share-best-16m-publications/. 
  10. ↑ AppAdvice Staff. "Shelf Control: Free magazine issues are right at your fingertips with Issuu for iOS". http://appadvice.com/appnn/2014/10/shelf-control-free-magazines-issues-are-right-at-your-fingertips-with-issuu-for-ios. 
  11. ↑ Sarah Perez (3 October 2014). "issuu Brings its "YouTube for Magazines" to the iPhone and iPad". TechCrunch. https://techcrunch.com/2014/10/03/issuu-brings-its-youtube-for-magazines-to-the-iphone-and-ipad/. 
  12. ↑ Kate Knibbs (21 January 2014). "Magazine reader Issuu joins the Android Army, offers 15 million publications". Digital Trends. http://www.digitaltrends.com/mobile/issuu-gets-android-app/. 
  13. ↑ "Issuu Launches Issuu Promote: Story Ad Integration for Facebook and Instagram" (in en). 2019-11-04. https://www.businesswire.com/news/home/20191104005135/en/Issuu-Launches-Issuu-Promote-Story-Ad-Integration. 

Further reading

External links



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