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Nielsen Norman Group

Topic: Company

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Nielsen Norman Group
IndustryUX training Information technology consulting
FoundedAugust 28, 1998; 27 years ago (1998-08-28) (incorporation)
Founders
HeadquartersFremont, California, United States
Website{{{1}}}

The Nielsen Norman Group (NN/g) is an all-remote American research and design UX (user interface and user experience) firm. They offer training, consulting, research reports, and free articles and research findings to help experience designers, researchers, product managers, and developers.

The company was founded in Fremont, California in 1998 by Jakob Nielsen and Don Norman.[1] In 2000, Bruce Tognazzini joined Nielsen Norman Group as a principle.[2]

Jakob retired from NN/g in March, 2023, when Kara Pernice, who joined in 2000, was appointed President and CEO on April 1, 2023. Don remains a member of the company’s Board of Directors.

The company’s work includes eyetracking research that uncovered the F-Pattern of reading, an analysis of the interface of Microsoft's Windows 8 operating system.[3][4] They have done analyses of the user experience of AI interfaces, mobile devices (including the iPad),[5][6][7] and intranets.[8]


References

  1. ↑ "Where Did the Term "User Experience" Come From?" (in en-US). 2017-08-28. https://theblog.adobe.com/where-did-the-term-user-experience-come-from/. 
  2. ↑ "Former Apple Design Gurus Criticize Apple's Current Designs" (in en). 2015-11-13. https://tidbits.com/2015/11/13/former-apple-design-gurus-criticize-apples-current-designs/. 
  3. ↑ "Windows 8 Start Screen Interface Analyzed By Nielsen Norman Group". The Inquisitr News. http://www.inquisitr.com/407450/windows-8-start-screen-interface-analyzed-by-nielsen-norman-group/. Retrieved 17 September 2014. 
  4. ↑ "Windows 8 UI 'strategic mistake,' argues design guru". TechWorld. http://www.techworld.com.au/article/442563/windows_8_ui_strategic_mistake_argues_design_guru/. Retrieved 17 September 2014. 
  5. ↑ "Nielsen Norman Group Says Mobile User Experience Stinks - Internet2Go - An Opus Research Advisory Service". http://internet2go.net/news/data-and-forecasts/nielsen-norman-group-says-mobile-user-experience-stinks. Retrieved 17 September 2014. 
  6. ↑ "Research shows ways to make iPad apps more user-friendly - CNN.com". http://articles.cnn.com/2011-05-27/tech/ipad.usability.gahran_1_ipad-apps-ipad-users-web-sites?_s=PM:TECH. Retrieved 17 September 2014. 
  7. ↑ Gregg Keizer (10 June 2013). "Usability, not 'flat' design, key to Monday's iOS refresh". Computerworld. http://www.computerworld.com/article/2497615/apple-ios/usability--not--flat--design--key-to-monday-s-ios-refresh.html. Retrieved 17 September 2014. 
  8. ↑ "Nielsen Norman Group Evaluates Intranet Portal Usability - InformationWeek". InformationWeek. http://www.informationweek.com/software/information-management/nielsen-norman-group-evaluates-intranet/229210670. Retrieved 17 September 2014. 
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