Taxan

Taxan

Trade name	TAXAN
Type	Brand
Industry	Computer hardware, video games
Founded	1981 United Kingdom
Defunct	1991 (1991)
Headquarters	Bracknell, United Kingdom
Products	Product list to 1985 List of games
Parent	Kaga Electronics Co. Ltd

TAXAN was^[1] a brand of Kaga Electronics Co. Ltd, Tokyo, Japan. It was founded in July 1981.^[2] In the late 1980s and early 1990s, the US division published several video games on the NES and Game Boy.^[3][4] The company shut down in 1991 according to former employee Ken Lobb.^[5]

Taxan (UK) Ltd and Taxan (Europe) Ltd

On 12 December 1985, Kaga Electronic Company Ltd opened a UK office in Bracknell, Berkshire.^[6]

Taxan (UK) Ltd initially sold a range of monochrome and colour monitors for IBM, IBM compatible and Apple personal computers as well the highly successful KP810 and KP910 dot matrix printers with NLQ printing technology.

The company appointed Northamber plc and P&P Micro Distributors followed by Bytech Peripherals Ltd to sell Taxan products to computer resellers. In addition, Taxan appointed approximately 50 leading resellers who purchased directly from Taxan and were chosen specifically to build the brand in the UK. Taxan also supplied a number of system integrators and OEM customers either under the Taxan brand or original brand. This included Dell Computer Corporation who set up their first UK office in the building next door to Taxan.

Despite considerable success in the dot matrix printer market, Taxan (UK) Ltd made a decision in 1987 to focus on monitors and thus the KP815 and KP915 were the last printers sold in the UK.

By 1987, Taxan became the market leader in the UK and as a result of this position Kaga Electronics decided to transfer all activities for Europe to the UK office, renaming the Company Taxan (Europe) Ltd.

Taxan (Europe) Ltd expanded operations in Europe rapidly, which included opening subsidiary companies and offices in Germany, France, and Sweden. Distributors were appointed throughout Europe and the company enjoyed considerable growth.

In addition to selling computer monitors, the company also sold a range of graphics cards under Taxan brand. This included products designed and manufactured in Japan as well as a highly successful relationship with Paradise System Inc.

In 1987, Taxan added the ATI EGA Wonder Graphics adaptor (under the ATI brand) to its product range establishing a strong relationship with the founder of ATI Technologies in Toronto, Canada. This led to Taxan eventually working with ATI on an exclusive basis selling graphics adapters under the Taxan brand and eventually under the ATI brand only.

At its peak, Taxan (Europe) Ltd revenues exceeded $80 million per year.^{[citation needed]}

Product list to 1985

• KX-12G (Monochrome with either P31 or P39 Green Phosphor)
• KX-12A (Monochrome with Amber Phosphor)
• 12" Vision I (0.63mm Dot Pitch Colour Monitor)
• 12" Vision II (0.51mm Dot Pitch Colour Monitor)
• 12" Vision III (0.38mm Dot Pitch Colour Monitor)
• Supervision II (Colour Monitor)
• Supervision III (Colour Monitor)
• Supervision IVM (Colour Monitor)
• Supervision IV (Colour Monitor)
• KP810, KP815 80 Col Dot Matrix Printer
• KP910, KP915 156 Col Dot Matrix Printer

List of games

References

External links

• Taxan USA / Kaga Electronics (USA) Inc. page
• TAXAN projector page

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