Ule (Chinese: 邮乐网; pinyin: yóulèwǎng; literally: 'Happy Post Web') is a China e-commerce platform. A joint venture of TOM Group and China Post, Ule focuses on online-to-offline shopping in rural areas of China.
Ule was founded in 2009.[1]
In 2017, the Malaysia External Trade Development Corp partnered with Ule to sell Malaysian products through the platform.[2]
As of 2017, the platform had 250,000 stores on it.[3]