Vestel

Vestel Elektronik Sanayi Ve Ticaret A.Ş.
Type	Anonim Şirket
Industry	Consumer Electronics, Home Appliances, Information Technology
Founded	1984
Headquarters	Manisa, Turkey
Area served	Europe, Middle East, Central Asia
Key people	Ahmet Nazif Zorlu (Chairman); Ergun Guler (CEO)
Products	Televisions, major appliances, digital signage displays, smartphones
Revenue	$3.5 billion (2022)
Operating income	$302 million (2022)
Net income	$67 million (2022)
Total assets	$3.4 billion (2022)
Number of employees	20,438
Parent	Zorlu Holding
Website	www.vestelinternational.com

Short description: Electronics manufacturing company based in Turkey

Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialised in electronics, major appliances and information technology. Vestel's headquarters and production plant are located in Manisa, while the company's parent conglomerate is the Istanbul based Zorlu Holding.

Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular TV sets.^[2] As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market.^[2] Vestel also has a subsidiary brand Vestfrost, used for white goods, and Luxor, used for televisions, sold in the Nordic countries. In 2014, Vestel entered the smartphone market.

Most TVs produced by Vestel are sold under licensed brand names such as Toshiba, Hitachi, Polaroid, JVC, Bush, Alba and many own brand labels.

In 2021, Vestel Customer Services received two awards from the 4th CX Awards Turkey and one award from the Istanbul Marketing Awards.^[3]

History

Vestel, IFA 2018, Berlin

Originally founded in 1984, Vestel has grown realizing its global potential after joining the Zorlu Group in 1994. Having rapidly accumulated market share, Vestel has attained global significance thanks to its flourishing export activity and enormous production capacity.