A digital marketing engineer is a member of a marketing team who applies web technology and digital marketing platforms (such as a website, email system, CMS, CRM, or other software application) for the purpose of achieving marketing business goals. It is a hybrid role involving both marketing and technology knowledge. [1] The need for digital marketing engineers arose as a result of marketing becoming reliant on increasingly sophisticated digital technologies.[2]
Original source: https://en.wikipedia.org/wiki/Digital marketing engineer.
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