Alba is a sub-brand of Seiko Watch Corporation that produces a line of wristwatches. It first appeared in 1979 in Japan .[1][2]
Using Seiko's own family of movements but with modern styling designed to appeal to younger customers, Alba watches are primarily aimed at Asian[3] and Middle Eastern markets in the hope of creating long-term loyalty to the Seiko group as these customers' purchasing power increases.[4] The word 'Alba' translates to 'dawn' in Italian, and Spanish.[5]
Alba has often adopted parent company Seiko's watch designs, notably those of Italian automotive designer Giorgetto Giugiaro.[6]
Original source: https://en.wikipedia.org/wiki/Alba (watch).
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