Comparison goods

In retail economics and geography, comparison goods are products which are usually higher value^[1] and purchased infrequently, such as vehicles, household goods or clothing.^[1][2] Consumers tend to compare products before purchasing them to maximise value and quality.^[1][2] They are contrasted with convenience goods, which are purchased frequently and are usually low value (such as food).^[1] Shops offering comparison goods are often clustered in central business districts or in out-of-town retail centres, where retailers can compete over their offers.^[1][2]

References

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