Journal of Public Policy and Marketing
Topic: Finance
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| |Subject |Discipline}} | Marketing |
|---|---|
| Language | English |
| Edited by | Kelly D. Martin and Maura L. Scott |
| Publication details | |
Former name(s) | Journal of Marketing & Public Policy; Public Policy Issues in Marketing |
| History | 1979–present |
| Publisher | American Marketing Association (United States) |
| Frequency | Quarterly |
| 6.343 (2021) | |
| Standard abbreviations | |
| ISO 4 | J. Public Policy Mark. |
| Indexing | |
Journal of Public Policy & Marketing | |
| ISSN | 0743-9156 (print) 1547-7207 (web) |
| LCCN | 84643643 |
| JSTOR | jpublpolimark |
| OCLC no. | 10339729 |
Journal of Marketing & Public Policy | |
| ISSN | 0748-6766 |
| JSTOR | jmarkpublpoli |
| LCCN | 84649780 |
| OCLC no. | 8713710 |
Public Policy Issues in Marketing | |
| ISSN | 2328-8469 |
| LCCN | 80649443 |
| OCLC no. | 6801744 |
| Links | |
)Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy.[1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.[2]
Abstracting and indexing
The journal is indexed and abstracted in the following bibliographic databases:[3]
According to the Journal Citation Reports, the journal has a 2018 impact factor of 2.457.[4]
Awards
Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues". The article must have been published in the journal within the most recent three-year period.[5]
Notable papers
- Abernethy, Avery M.; Franke, George R. (1998). "FTC Regulatory Activity and the Information Content of Advertising". Journal of Public Policy & Marketing 17 (2): 239–56. doi:10.1177/074391569801700208.
- Pappalardo, Janis K.; Ringold, Debra J. (2000). "Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Advertising before the NLEA". Journal of Public Policy & Marketing 19 (1): 74–92. doi:10.1509/jppm.19.1.74.16939.
- Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639.
- Walker, Kristen L. (2016). "Surrendering Information through the Looking Glass: Transparency, Trust, and Protection". Journal of Public Policy & Marketing 35 (1): 144–58. doi:10.1509/jppm.15.020.
References
- ↑ Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639.
- ↑ Sprott, David E.; Miyazaki, Anthony D. (2002). "Two Decades of Contributions to Marketing and Public Policy: An Analysis of Research Published in Journal of Public Policy & Marketing". Journal of Public Policy & Marketing 21 (1): 105–25. doi:10.1509/jppm.21.1.105.17606. https://journals.sagepub.com/doi/full/10.1509/jppm.21.1.105.17606.
- ↑ "Journal of Public Policy & Marketing". MIAR: Information Matrix for the Analysis of Journals. University of Barcelona. http://miar.ub.edu/issn/0743-9156.
- ↑ "Journal of Marketing Research". 2018 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2019.
- ↑ "Thomas C. Kinnear/Journal of Public Policy & Marketing Award". https://www.ama.org/thomas-c-kinnear-journal-of-public-policy-marketing-award/.
External links
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