List of abbreviations for market segments

Some market segments are referred to by acronyms and initials:

List of abbreviations for market segments

Customer segments

• DINKY – Double income no kids
• SOHO – Small office, home office
• VSB – Very small business
• SMB – Small medium business / SME – Small and medium enterprise
• VALS – Values attitude and life-styles
• LOHAS – Lifestyles of health and sustainability
• LOVOS – Lifestyle of voluntary simplicity
• OINKY - One income no kids yet
• SAM – Segmented addressable market
• VLE – Very large enterprise
• Kippers- ((kids in parents pockets eroding retirement savings))

Market/product segments

• BPO – Business process outsourcing
• Comms – Communications sector
• DIY – Do It yourself market
• FMCG – Fast-moving consumer goods
• FSS – Financial services sector
• HoReCa – Hotel, restaurant, café
• H&LS – Health and life sciences
• ICT – Information & communication technology
• RPO – Recruitment process outsourcing
• ECS - Engineering and Construction Services

References

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