Premium business model
Topic: Finance
From HandWiki - Reading time: 1 min
Short description: The concept of offering high end products and services appealing to discriminating consumers
The premium business model is the concept of offering high end products and services appealing to discriminating consumers. Brand image is an important factor in the premium business model, as quality is often a subjective matter. This business model seeks a higher profit margin on a lower sales volume.
Some examples of this model include google stada pro in the video games industry Rolls-Royce, BMW and Mercedes-Benz in the auto industry, Gucci bags and Rolex watches in the luxury accessories industry, and elite personal services such as using a chauffeur.
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Licensed under CC BY-SA 3.0 | Source: https://handwiki.org/wiki/Finance:Premium_business_model8 views | Status: cached on August 28 2024 15:28:33↧ Download this article as ZWI file
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