In psychology, the principal laws of association are contiguity, repetition, attention, pleasure-pain, and similarity. The basic laws were formulated by Aristotle in approximately 300 B.C. and by John Locke in the seventeenth century. Both philosophers taught that the mind at birth is a blank slate and that all knowledge has to be acquired by learning. The laws they taught still make up the backbone of modern learning theory.
Original source: https://en.wikipedia.org/wiki/Laws of association.
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