Industrial Design Centre

Industrial Design Centre
Established	1969
Head (current)	Prof. Sreekumar
Academic staff	24
Location	Mumbai, Maharashtra, India
Campus	Urban
Type	Design school
Website	http://www.idc.iitb.ac.in

[ ⚑ ] 19°08′00″N 72°55′03″E / 19.133408°N 72.917384°E / 19.133408; 72.917384

Industrial Design Centre (IDC) is one of the oldest design schools in India, established in 1969 by the Government of India at the campus of the Indian Institute of Technology Bombay.^[1] It offers a 4 year Bachelors program in design, an integrated program (5 year B.Des + M.Des) and a 2 year Master of Design program in Industrial Design, Communication Design, Animation, Interaction Design and Mobility & Vehicle Design. The school also has a Ph.D program in Design.

Bachelor's course

The Bachelor of Design programme was started by IDC in the year 2015, with a strength of 30 students per batch. It is a 4-year programme designed to give exposure to various disciplines that IDC offers. The first year builds a foundation in skills and design thinking, and students have opportunity to explore the different branches through project work to compliment the lectures. The degree offered is Bachelor of Design, and the students in senior years can take up projects according to their interests and specialisations.

Master's course

For the M Des program, the first two semesters in the first year consist of theory courses and projects. The general structure of a course at IDC is a set of lectures designed to provide a theoretical introduction to the subject, followed by design exercises that encourage students to apply theoretical knowledge to practical problems of their choice. Most courses in IDC run between 2 to 3 weeks in duration, with one or two courses running the full duration of a semester. The advantage of the short course length is that students take only one course at a time, and are fully immersed in it for that time period of learning through lectures and hands-on project work. Students pursuing the Masters program are eligible to Teaching Assistantship which comes with a monthly stipend.

In the second year, students may continue to take courses while most of their time is dedicated to design projects. Design projects of the second year are organised as Project-1 (1–2 months), Project-2 (3 months) and Project-3 (4–6 months). Faculty members publish a list of projects that they may be interested in guiding, which are often subsets of their long term ongoing projects. Students have the choice to take up one of these faculty projects, or propose new project topics of their own interest, or propose to work in partnership with industry. In the latter cases, students need to present their proposal in detail for approval by the faculty team before they can commence work. Master's projects may be research oriented, design oriented, or a combination of both.

Faculty

There are 24 faculty members who are supported by technical staff and workshop personnel in their educational, consultancy and research projects. The faculty at IDC comes from backgrounds like industrial design, communication design, graphic design, architecture, art, engineering, sciences and ergonomics.

Facilities

IDC has studios for metal, wood, plastic, plaster, and ceramic with provisions for making and painting models as well as developing prototypes. These are maintained in order to aid in the overall development of design projects.

Computer facilities

PCs and Macintosh computers at dedicated work stations suited to work in the areas of 2D and 3D representations, computer animation and interactive media and electronic publishing are provided at the Industrial Design Centre.

Animation studio

The animation lab is equipped with computers capable of running dedicated software like Maya for 3D animation and Animo for 2D animation. The lab also houses printing and scanning facilities, traditional animation equipment like light boxes, a studio punch and a line tester, etc. A collection of international animation films is accessible for viewing.

Typography studio

The aim of the typography studio is to develop a platform for research and facilitate design activities in the areas of font design, publication design and design for children. This facility at IDC is available to students of all streams.

Interaction design studio

The interaction design studio has facilities for making interaction design prototypes accompanied by the usability laboratory which has facilities for conducting studies and evaluation of user-centred design.

Ergonomics laboratory

The ergonomics laboratory conducts research in man and machine relationship. Products and machines can be tested for ergonomic appropriateness.

Photo and video studio

The photo studio has facilities for color and black-and-white photography. Video facilities include equipment like mini DV cameras and digital cameras.

Clay modelling studio

Form generation and exploring different styles is a very important component of the design education at IDC. The clay styling studio is equipped with stocks of styling clay, clay tools and ovens to help generate alternatives for styling in automobiles and products. Clay styling helps in bringing very fine details of form transition.

Product development cell

The product development cell undertakes research and development projects, culminating into working prototypes.

Bamboo studio

Bamboo is an extremely fast-growing species (ref).^[2] It is a biodegradable future material for designers. Bamboo craft with its unique traditions opens up new possibilities in 'design expression' with woven forms. The bamboo studio was founded with an intention to nurture bamboo craft to create new products made with industrial discipline and appropriate technologies.

IDC library

The IDC library houses several books and design publications. IDC subscribes to most major international design journals and magazines. The range covers design, graphics, photography, cinema, type design, typography, graphic design, ergonomics, design management, product design, environment design, and interaction design. A collection of films, CD ROMs, video cassettes and DVDs is also available.

Admission

Students can secure admission into design programmes at the undergraduate level offered at IDC, IIT Bombay on the basis of their rank in UCEED (Undergraduate Common Entrance Examination in Design).

Admission in postgraduate design programmes is offered on the basis of a candidate's score in CEED. The postgraduate admission process also includes a design test followed by personal interviews, both conducted at IDC.

Research

Besides application and project oriented research, the faculty's research interests include perception and cognition, visual semantics, collaborative learning environments, information design, playing and learning, ergonomic investigation, Indian products and visual tradition, bamboo material finishes, type and Indian languages. Among the design schools in the country, IDC is especially known for research rigor, high number of academic publications and highly qualified faculty. The institute runs several labs where active design research is carried out.

Design and Degree Show

The Design and Degree Show (DDS) is the annual showcase of design and works by the graduating students of IDC. This annual event is held to spread design awareness through workshops, conferences and exhibition of works by the graduating class.^[3]

DDS is also a forum for Indian and international designers to share their experiences and insights with the industry, academia and general public who attend the event.

It is held every year during the months of June and July in the IIT Bombay campus. Subsequent to the main event, it has also been held at the Nehru Centre, Juhu, Mumbai as a follow-up event over the past few years.

Year	Main event at IIT Bombay	Follow-up event at Nehru Centre
2013	June 21–23	June 29–30
2014	June 27–29	July 5–6
2015	June 13–17	Not held
2016	June 19–21	Discontinued
2017	June 9–11	Discontinued

Notable alumni

Bidyabijay Bhowmik - VP of Design at Mahindra and Mahindra
Udaya Kumar - designer of the rupee symbol
Pranav Mistry - inventor of 6th sense and Global Vice President of Research at Samsung
Suhas S Kakde
Hari Kumar Nair - VP of Design at Whirlpool
Tanay Kumar - Founder of FractalInk design studio
Satyendra Pakhale - of Pakhale Associatesbln,m]]

References

↑ "About". Official website. http://www.idc.iitb.ac.in/about/index.html.
↑ Liao, Kung-Fu; Wang, Ying-shen (1994). "Problem Analysis on Bamboo Research in South East Asia". Bamboo.
↑ http://ddsidc.com/

External links

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[1] "About". Official website. http://www.idc.iitb.ac.in/about/index.html.

[2] Liao, Kung-Fu; Wang, Ying-shen (1994). "Problem Analysis on Bamboo Research in South East Asia". Bamboo.

[3] ttp://ddsidc.com/

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