Formation | 2013 |
---|---|
Founder | Tristan Harris and others |
Website | http://humanetech.com/ |
Formerly called | Time Well Spent |
Time Well Spent is a nonprofit organization which seeks to reverse what they call the "digital attention crisis", caused by technology companies designing mobile devices and social media features in order to capture as much attention as possible, regardless of their impact on users' quality of life.[1]
Former Google employee Tristan Harris founded the project to raise awareness about the intentional design to make consumer technology addictive.[2] James Williams co-founded the movement, and also dedicates his time to focusing on the ethics of technology design.[3][4] The two men founded the organization to spread awareness and talk about the aspects of technology that are often ignored, such as attention and distraction and their effects on the user.[3] After beginning to spread his ideas about the ethics of technological design through the community at Google, Harris adopted the title "product philosopher," where he researched how the company could incorporate ethical design.[5] Harris left his position at Google in December 2015 to focus on the organization.[5]
The organization encourages designers and companies to respect users' time and to create products which have as an end goal something other than maximizing use of products to sell advertising.[1][5] There are multiple ways that technology companies try to maximize the use of their products: by using an intermittent variable reward system, causing people to fear missing something important, increasing the desire for social approval, strengthening the need to reciprocate others' gestures, and interrupting individuals' daily activities to alert them of a notification.[6] Harris claims that technology parallels slot machines, in that both use intermittent variable rewards to increase addiction.[6] According to Harris, companies have a responsibility to reduce this effect, through techniques such as increasing the predictability of their designs and eliminating the intermittent variable reward system all together.
In a 2018 post, Facebook CEO Mark Zuckerberg described feeling a "responsibility to make sure our services aren’t just fun to use, but also good for people's well-being", announcing "a major change to how we build Facebook" so that time spent on the site is "time well spent."[7] It has been suggested that this is an allusion to the organization.[8]
One of the efforts of the Center for Humane Technology will be a media campaign about the dangers of technology, with Common Sense Media. Common Sense has commitments of $50 million of donated media and airtime from partners including Comcast and DirecTV.[9]