Target fixation is an attentional phenomenon observed in humans in which an individual becomes so focused on an observed object (be it a target or hazard) that they inadvertently increase their risk of colliding with the object. It is associated with scenarios in which the operator is in control of a high-speed vehicle or other mode of transportation, such as fighter pilots, race-car drivers, paragliders, and motorcyclists.[1] In such cases, the observer may fixate so intently on the target that they steer in the direction of their gaze, which is often the ultimate cause of a collision.[1] The term target fixation was originally used in World War II fighter-bomber pilot training to describe pilots flying into targets during a strafing or bombing run.[2]
Target fixation is caused by becoming focused on one thing that is usually distracting, dangerous, or rewarding.[3] Focus can be caused by "anticipated success", such as when trying to arrive at a destination in a certain amount of time while driving.[3]
While experiencing target fixation, a person can be very susceptible to dangerous situations due to lack of awareness of one's surroundings.[4]
To avoid this phenomenon, one can be aware and in control of vision when in a panic mode or in a reward mode.[5] A person should think about what they see and be aware of their environment before making any decisions.[5]
Original source: https://en.wikipedia.org/wiki/Target fixation.
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