Revenue per mille

Revenue per mille (RPM) is the estimated earnings that accrue for every 1000 impressions received (in Latin, mille means thousand), a commonly used measurement in radio, television, newspaper, magazine, out-of-home, and online advertising. It is used in marketing as a benchmarking metric to calculate the relative cost of an advertising campaign or an ad message in a given medium. It is calculated by dividing the estimated earnings by the number of page views, impressions or queries received, then multiplying by 1000.

• CTR – Click-through rate
• VTR – View-through rate
• CPI – Cost per impression
• PPC – Pay per click
• CPA – Cost per acquisition
• Internet marketing
• CPC – Cost per click
• Cost per lead
• Cost per action
• eCPA – effective cost per acquisition/action
• Compensation methods

De Guzman, C. X. (2013, January/February). TrTalos discoveries. Retrieved 23 July 2016, from https://www.youtube.com/channel/UCqmNMh05jqrmhaNMOPx-Ykg

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