From HandWiki - Reading time: 1 min
Voice of the business (VOB) is the requirements, needs, desires and inclinations, both spoken and implicit, of those who participate in the business as shareholders, officers).[1]
Business needs may include:
The information gained can be utilized to ensure business growth. Information for voice of the business can be extracted from:[2]
Metrics for the VOB include return-on-investment, income percentage from returning customers and equity of shareholder