Yummy mummy

Yummy mummy is a slang term used to describe young, attractive and wealthy mothers with rich, high powered husbands.^{[citation needed]}

The term developed in the late 20th century, and was often applied to celebrity mothers such as Elizabeth Hurley^[1] or Victoria Beckham,^[2] who appeared to quickly regain their pre-pregnancy figures after giving birth, and would continue to lead carefree and affluent lifestyles. Episode 13 of series six of The Nanny (airing in 1999) was called "The Yummy Mummy". A stereotypical yummy mummy was described by Nirpal Dhaliwal in The Times as having an existence "bankrolled by a husband working himself to death in the City, [dressing] in designer outfits... carries the latest must-have bag [and] whose hair and nails are perfectly groomed".^[1] A yummy mummy would have several children and yet remain a "girl-about-town", dressing fashionably and appearing well-groomed and carefree.^[3]

It was reported in 2008 that celebrity yummy mummys were contributing to levels of depression in young mothers, making new mothers feel "saggy, baggy and depressed" about their own bodies.^[2]

See also

• MILF
• Trophy wife

Further reading

• Malatzky, Christina Amelia Rosa Malatzky (May–June 2017). "Australian women's complex engagement with the yummy mummy discourse and the bodily ideals of good motherhood". Women's Studies International Forum (ScienceDirect) 62: 25–33. doi:10.1016/j.wsif.2017.02.006. https://doi.org/10.1016/j.wsif.2017.02.006. 

References

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