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Comparison of split testing tools

Topic: Software

 From HandWiki - Reading time: 2 min
Short description: List of split testing tools for comparison


Performing split testing on a website requires a combination of features. There are many tools that make it easier to rotate variants and report results, yet they have many differences.

Definitions

  • Integration of a tool with web development: using a JavaScript snippet means the developer must edit and install a snippet into the HTML code of the website. Use of a WordPress plug-in requires download and activation of the plug-in.
  • Content testing: identifying what the tool allows the developer to test, and what requires optimization
  • Test creation: whether tests can be created by the developer (user defined), or the tool automatically creates tests based on many permutations of all options that can be tested
  • Minimum traffic required: by the website receive before it can use the tool
  • Release: open to the public, or only granted to a select few users

Overview

Tool Integration Content Tested Test Creation Minimum Traffic Required Release
AdPushup JavaScript snippet[1] Ads User defined 5,000 daily views Private Beta
AmpedSense WordPress plugin[2] Ads User defined No minimum Stable
Twik.io WordPress, JavaScript snippet[3] Ads, Content or Full Layouts and any HTM Automatic No minimum Stable
Ezoic Wordpress Plugin, JavaScript snippet, Cloudflare, or DNS Switching[4] Ads, Content or Full Layouts Automatic 10,000 monthly views Stable
Optimizely JavaScript snippet[5] Any HTML User defined No minimum Stable
VWO JavaScript snippet[6] Any HTML User defined No minimum Stable
Maxymizely JavaScript snippet[7] Any HTML User defined No minimum Stable
MonetizeMore JavaScript snippet[8] Ads, page views, layouts User defined No minimum Stable

References

  1. ↑ "AdPushup - Ad Revenue Optimization". http://www.adpushup.com. 
  2. ↑ "How to Maximize AdSense Earnings with AmpedSense" (in en-US). http://www.ampedsense.com/tour/. 
  3. ↑ "Twik - Personalization Automation & User Experience BI Tool". https://www.twik.io/. 
  4. ↑ "How to Integrate with Ezoic". http://support.ezoic.com/hc/en-us/articles/205801419-How-to-Integrate-with-Ezoic. 
  5. ↑ "Implement the Optimizely snippet" (in en-US). 2016-04-14. https://help.optimizely.com/Set_Up_Optimizely/Implement_the_Optimizely_snippet. 
  6. ↑ "A/B Testing - The Complete Guide". https://vwo.com/ab-testing/. 
  7. ↑ "Integration of Maxymizely". 2016-12-17. http://developers.maxymizely.com/en/. 
  8. ↑ "MonetizeMore AdTech Partner A/B Testing Guide (Header Bidding)" (in en-US). 2018-04-12. https://www.monetizemore.com/blog/adtech-partner-a-b-testing-guide/. 




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