Zhengtu

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Zhengtu
Zhengtu logo.png
Developer(s)Zhengtu Network
Publisher(s)Zhengtu Network
Platform(s)Microsoft Windows
Release
  • WW: 2007
Genre(s)Massively multiplayer online role-playing game
Mode(s)Single-player, multiplayer

Zhengtu Online (Chinese: 征途; pinyin: Zhēngtú; literally: 'Expedition') was a MMORPG developed and run by Shanghai based Zhengtu Network.[1]

It was released in 2007[2] and it became a success in that same year, with a monthly profit of $15.52 million.[3] Also in 2007, the game recorded 2.8 million daily active players and 860,265 peak concurrent users (PCU) on March 23.[3] In 2008 it reached 1.52 million peak concurrent users, becoming the second most popular online game, after Fantasy Westward Journey with 1.66 million peak concurrent users.[4]

Zhengtu ceased operations on 26 December 2018.[citation needed]

Loot box pioneer

The game pioneered loot box predatory monetisation mechanics. It featured the now-canonical lock-and-key system made famous by Counter-Strike, but would also show you all the loot that a chest could contain on a circle reminiscent of Wheel of Fortune. According to the Southern Weekly article that describes ZT: "Chests will frequently contain the high-class equipment that gamers desire, but the spinning light wheel always passes over them."[5][6]

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