Google website optimizer

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Introduction[edit | edit source]

According to the help pages, Website Optimizer allows to do two types of testing: A/B testing and multivariate testing.

So-called A/B testing allows to test performance of two or more different pages.
Multivariate test allow to test various sections of the page. Read Google's testing strategies for more information

For simple A/B testing, you will have to insert some JavaScript code into each of the concerned pages, i.e. the testing pages and the "goals" pages (where users should land).

Links[edit | edit source]

At Google

Google Website Optimizer tools. Help comes a various levels. Here are some entry point of interest to beginners:

Visit the official Website Optimizer blog

Web Site Optimizer 2:19 min propaganda video.