Playmation

From Handwiki - Reading time: 2 min

Playmation is a system of toys, wearables, and companion apps from Disney and Hasbro.[1] The system is designed to keep kids active, replacing screens with pretend play.[2] Players can receive missions through a companion app, and track scores and accomplishments.

The toy system launched in October 2015 with the Marvel Avengers collection. Star Wars and Frozen were planned for 2016 and 2017.[3]

It is reported that much of the development team has been laid-off and that while the existing Avengers product line would continue to be sold through Christmas 2016 any further development was on hold.[4] The Marvel app and Marvel toy line was discontinued on March 28th, 2019[5]

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