Location-based commerce

Location-based Commerce (L-Commerce) Mobile commerce transactions targeted to individuals in specific locations, at spe- cific times.*Location: determining the basic position of a person or a thing

• Navigation: plotting a route from one location to another
• Tracking: monitoring the movement of a person or a thing
• Mapping: creating maps of specific geographical locations
• Timing: determining the precise time at a specific location

Technologies

Providing location-based services involves several technologies.

• Position Determining Equipment (PDE) - identifies location of mobile device.
• Mobile Positioning Center (MPC) - a server that manages the location info from PDE.
• Geographic Information System (GIS) - geographic contents consists of streets, road maps, addresses, and points of interest.
• Location-specific content - used in conjunction with geographic content to provide the location of particular services.

Applications

Location-based advertising

-Once a wireless device is detected in a location, advertising is directed to the device. -A dynamic billboard ad will be personalized specifically for the viewer -Ads on vehicles such as taxicabs will change based on its location

E-911 -alerts emergency rescue teams based on proximity

Telematics and telemetry applications -integration of computers and wireless communications

L-commerce can also provide the following benefits:

Enhanced Billing Personalized Portals Buddy Finder Mergency Assistance Service Call Routing Find Nearest Services

This article does not cite any external source. HandWiki requires at least one external source. See citing external sources. Please help improve this article. Unsourced material may be removed in future. Find sources: "Location-based commerce" – news · newspapers · books · scholar · JSTOR (2021) (Learn how and when to remove this template message)

0.00 (0 votes)