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  • 10K Projects
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    10K Projects

    From Wikipedia - Reading time: 7 min

    10K Projects
    Parent company
    • Universal Music Group
      (2016–2023)
    • Warner Music Group
      (2023–present)
    Founded2016 (2016)
    FounderElliot Grainge
    Distributor(s)
    • Atlantic Music Group
    • Capitol Records (Ice Spice and Natalie Jane releases)
    • Warner Records (The Living Tombstone releases)
    Genre
    • Hip hop
    • pop
    • rock
    Country of originUnited States
    LocationLos Angeles, California
    Official website10kprojects.com

    TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment),[1] is an American record label, founded in 2016 by British record executive Elliot Grainge.[2] It operates under the Atlantic Music Group (AMG) umbrella, which is currently led by Grainge as CEO.

    History

    [edit]

    The label was founded as Strainge Entertainment by Elliot Grainge in 2016.[3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects,[4] and later shortened to 10K Projects.[1]

    Distribution was handled by Universal through Virgin Music Group[5] until September 2023, when the label announced would move to Warner Music Group in a joint-venture.[6][7]

    Current artists

    [edit]
    • Abe Parker
    • Artemas
    • Autumn
    • Between Friends
    • Che
    • Chezile
    • Chicken P
    • Dro Kenji[8] (Jointly with Internet Money and MiraTouch)
    • Dthang[8] (jointly with Muddy Entertainment, Coke Boys Records, and GUMBO)
    • Forrest Frank (Jointly with River House Records[9] and Warner Music Group)
    • Hailey Knox
    • Ice Spice (Jointly with Capitol)
    • Internet Money
    • Jessica Baio
    • Journey Montana
    • Kenzo Balla
    • Natalie Jane (Jointly with Capitol)
    • OT7 Quanny[8]
    • Psychic Fever (Jointly with LDH Japan and WMG)[10]
    • Rich Amiri (jointly with Internet Money)
    • Salem Ilese
    • Summrs
    • Sunday Scaries
    • Surfaces
    • The Living Tombstone (Jointly with Warner)
    • Trippie Redd
    • Will Swinton
    • YTB Fatt[8]

    Former artists

    [edit]
    • 6ix9ine
    • Iann Dior (Jointly with Internet Money)
    • Jaydes
    • Poorstacy (Jointly with Internet Money)

    References

    [edit]
    1. ^ a b Mitchell, Gail (October 5, 2017). "Tech N9ne's Strange Music Sues Strainge Entertainment for Trademark Infringement".
    2. ^ Trakin, Roy (December 4, 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved June 27, 2022.
    3. ^ Applefeld Olson, Cathy (November 10, 2021). "Elliot Grainge Expands His 10K Portfolio". Forbes. Retrieved July 30, 2022.
    4. ^ Legrand, Emmanuel (November 15, 2023). "10K Projects sets up joint venture with Moneybagg Yo and Loaf Boyz Ventures". Creative Industries News. Retrieved January 3, 2025.
    5. ^ Paine, Andre (February 9, 2022). "10K Projects appoints Tony Talamo and Zach Friedman as co-presidents". Music Week. Retrieved July 29, 2022.
    6. ^ Communications, WMG (September 5, 2023). "WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE". Warner Music Group. Retrieved October 2, 2023.
    7. ^ Rhys, Dan (September 5, 2023). "Warner Music and Elliot Grainge's 10K Projects Strike Joint Venture". Billboard. Retrieved October 2, 2023.
    8. ^ a b c d "10K Projects | Partners". www.10kprojects.com. Retrieved February 7, 2025.
    9. ^ Zellner, Xander (April 30, 2025). "Hot 100 First-Timers: Forrest Frank Makes Solo Debut With Christian Hit 'Your Way's Better'". Billboard. Retrieved June 11, 2025.
    10. ^ "Japanese group Psychic Fever soars onto the global stage, signing deal with Warner Music Group". Warner Music Group. February 14, 2025. Retrieved February 16, 2025.
    [edit]
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    Original source: https://en.wikipedia.org/wiki/10K Projects
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