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    Gondola (retail)

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    This article is about a freestanding fixture. For other uses, see Gondola (disambiguation).
    Freestanding display units in a supermarket

    A gondola (usually pronounced /ɡɒnˈdoʊlə/ in this context) is a freestanding fixture used by retailers to display merchandise. Gondolas typically consist of a flat base and a vertical component featuring notches, pegboards, or slatwalls. The vertical piece can be fitted with shelves, hooks, or other displays. Gondolas placed end-to-end can form rows of shelving, while stand-alone gondolas tend to be used for special themed displays. A gondola placed perpendicular to the end of a row of other gondolas can be used as an endcap.[1] In Europe, gondola normally refers to double-sided shop shelving.[2] In clothing stores, merchandising is carried out using 3-specialized shelving for clothing, and makes it possible to highlight specific products to increase the average basket at the checkout.[3]

    See also

    [edit]
    • Visual merchandising
    • Endcap

    References

    [edit]
    1. ^ Waters, Shari. "Gondola Shelving Unit". Retail Store Fixture Photo Guide. Archived from the original on 25 November 2015. Retrieved 2 September 2012.
    2. ^ "What is Shop Shelving?". Archived from the original on 2 February 2019. Retrieved 15 June 2015.
    3. ^ "Rayonnage Vêtement : Stockage en magasin - Rayodia.com". www.rayodia.com. Retrieved 2022-11-19.


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    Original source: https://en.wikipedia.org/wiki/Gondola (retail)
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