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    Crisp Inc

    From Wikitia - Reading time: 6 min
    Crisp Inc
    IndustryRetail food
    FoundedApril 13, 2016; 9 years ago (2016-04-13)
    Founder
    • Are Traasdahl
    • Dag Liodden
    Headquarters
    New York, NY
    Website[// ] 

    Crisp Inc. is an open data-sharing platform[1] for the retail food industry.[2][3] It was founded by the CEO, Are Traasdahl,[4][5][6][7] and Dag Liodden.[8][9]

    Overview[edit]

    Crisp is headquartered in New York, NY, with customers including CPG brands Greenleaf Foods (makers of Lightlife),[10] RxSugar,[11] Sanofi, Hormel,[12][13][14][15][16][17] Rebel Green, and NotCo.[18][2][19]

    Crisp’s mission is to reduce food waste by enabling data collaboration in the supply chain.[10][20][21] Crisp is working with CPG companies to improve food supply chain data access and visibility to minimize waste and improve profitability.[22][23][24]

    The platform automatically takes data from retailers, distributors, and syndicated data sources such as Walmart, Amazon, Target, KeHE, and UNFI,[25][26] normalizes the data, and pipes it directly into easy-to-read dashboards and business intelligence tools such as Tableau, Power BI, Snowflake, Databricks, Microsoft Azure Blob Storage, and Microsoft Excel[26][27] to enable actionable insights.[28] Crisp is the first CPG-focused SaaS platform listed on Snowflake Data Marketplace.[20][28][29][30]

    History[edit]

    Crisp was founded on April 13, 2016,[1][31][32] by Are Traasdahl and Dag Liodden.[33] Traasdahl is the co-creator of Thumbplay,[8] a digital entertainment service acquired by Clear Channel,[21] now iHeartMedia, and the co-founder of marketing technology company Tapad, which he sold to Telenor Group in 2016 for $360 million.[34] Dag Liodden is also the co-founder of Tapad, where he served as Chief Technology Officer (CTO) until 2017.[34][35]

    In December 2020, Crisp announced its open-data platform for Programmatic Commerce.[36][37][38][1]

    Recognition[edit]

    • Inc. Best Places to Work Award in 2021 and 2022[39]
    • Top Software & Technology Providers Awards by Food Logistics, 2022[40]
    • Food Logistics’ Top Tech Startup Award[41]
    • CB Insights’ Retail Tech Top 100[42]

    References[edit]

    1. ↑ 1.0 1.1 1.2 Crook, Jordan (2022-02-02). "Crisp convinces more investors that it will rid the world of empty grocery store shelves". TechCrunch. Retrieved 2023-11-06.
    2. ↑ 2.0 2.1 "Crisp, the platform for demand forecasting the food supply chain, gets $12 million in funding".
    3. ↑ "Daily Research News Online no. 30005 - New Funds for Food Data Platform Crisp". www.mrweb.com. Retrieved 2023-11-06.
    4. ↑ "Five Food Supply Chain Predictions for 2022".
    5. ↑ "Supply Chain Disruptions and Exposing Disconnects in the Food Industry".
    6. ↑ Hardy, Elle. "Sustainability isn't just good business — it's a huge recruitment tool, these execs say". Business Insider. Retrieved 2023-11-06.
    7. ↑ "How Retailers Can Use Technology and Data to Overcome Revenue Challenges".
    8. ↑ 8.0 8.1 "#TradeTalks: Crisp Founder and CEO Are Trassdahl discusses AI optimizing the food supply chain".
    9. ↑ 'Bloomberg Technology' Full Show (11/28/2022), 2022-11-29, retrieved 2023-11-06
    10. ↑ 10.0 10.1 "Processors Palette: Crisp Helps Greenleaf Stay Sustainable with New Technology". Food Logistics. 2021-03-25. Retrieved 2023-11-06.
    11. ↑ "Crisp's Data Is Sweet for RxSugar". www.destinationcrm.com. Retrieved 2023-11-06.
    12. ↑ "Hormel Foods Beefs Up Retail & Supply Chain Real-Time Data Sharing to Improve OSA". Consumer Goods Technology. 2022-12-12. Retrieved 2023-11-06.
    13. ↑ "Hormel Foods Collaborates with Crisp and Google Cloud to Provide Real-Time Visibility into Sales & Supply Chain Data".
    14. ↑ "Hormel Foods partners with data platform for real-time retail information | Supermarket Perimeter". www.supermarketperimeter.com. Retrieved 2023-11-06.
    15. ↑ "Collaboration helps Hormel Foods leverage supply chain and sales data | The National Provisioner". www.provisioneronline.com. Retrieved 2023-11-06.
    16. ↑ "Hormel Foods boosts retail system with Crisp data program". WATTPoultry.com. 2023-01-09. Retrieved 2023-11-06.
    17. ↑ "Hormel finds a better way to track sales | Supermarket Perimeter". www.supermarketperimeter.com. Retrieved 2023-11-06.
    18. ↑ "How NotCo Is Keeping Products On Shelves Without Drowning In Data". Consumer Goods Technology. 2022-07-12. Retrieved 2023-11-06.
    19. ↑ "Crisp, The Platform For Demand Forecasting The Food Supply Chain, Gets $12 Million In Funding - Inventiva". 2020-07-15. Retrieved 2023-11-06.
    20. ↑ 20.0 20.1 "Programmatic E commerce Platform Crisp Joins Snowflake Marketplace | MarTech Cube". 2021-04-21. Retrieved 2023-11-06.
    21. ↑ 21.0 21.1 "Crisp Inc - Company Profile and News". Bloomberg.com. Retrieved 2023-11-06.
    22. ↑ "Crisp Raises $35M for its Data Connectivity and Insights Platform for the Retail Industry – AlleyWatch". Retrieved 2023-11-06.
    23. ↑ Ellis, Jennifer Marston & Jack (2022-02-03). "The Week in Agrifoodtech: Waterdrop Series B, Kalera SPAC & Oatly ads ban". AgFunderNews. Retrieved 2023-11-06.
    24. ↑ "Crisp sees large Series B fundraising". Store Brands. Retrieved 2023-11-06.
    25. ↑ PYMNTS (2021-06-21). "Data Platform Crisp Believes The Solution To Food Supply Woes Is Cooperation". www.pymnts.com. Retrieved 2023-11-06.
    26. ↑ 26.0 26.1 "UNFI Teams With Crisp on CPG Insights". Progressive Grocer. Retrieved 2023-11-06.
    27. ↑ "Crisp Partners with UNFI to Bring Benefits to CPG Brands | WholeFoods Magazine". www.wholefoodsmagazine.com. Retrieved 2023-11-06.
    28. ↑ 28.0 28.1 "Crisp Joins Snowflake Data Marketplace to Integrate Live Retail Data with Cloud Infrastructure". Bloomberg.com. 2021-04-20. Retrieved 2023-11-06.
    29. ↑ "Crisp Joins Snowflake Data Marketplace to Integrate Live Retail Data with Cloud Infrastructure". Food Dive. Retrieved 2023-11-06.
    30. ↑ Birnbaum, Elisa (2021-05-04). "Quantifying Retail Food Waste in Support of Climate Goals". SEE Change Magazine. Retrieved 2023-11-06.
    31. ↑ Crook, Jordan (2022-02-02). "Crisp convinces more investors that it will rid the world of empty grocery store shelves". TechCrunch. Retrieved 2023-11-06.
    32. ↑ "Crisp Raises $35M in Series B to Accelerate Growth as Adoption of Supply Chain Data and Optimization Technology Skyrockets". Yahoo Finance. 2022-02-02. Retrieved 2023-11-06.
    33. ↑ "Crisp Announces Series B Funding Round". Perishable News. 2022-02-14. Retrieved 2023-11-06.
    34. ↑ 34.0 34.1 "Crisp launches with $14.2 million to cut food waste using big data". VentureBeat. 2019-09-16. Retrieved 2023-11-06.
    35. ↑ "Crisp Raises $35M in Series B to Accelerate Growth as Adoption of Supply Chain Data and Optimization Technology Skyrockets". Food Dive. Retrieved 2023-11-06.
    36. ↑ "Programmatic Commerce Platform Launches for Food Brands and Retailers | WholeFoods Magazine". www.wholefoodsmagazine.com. Retrieved 2023-11-06.
    37. ↑ "Crisp Announces the First Programmatic Commerce Platform for Food Brands and Retailers". Yahoo Finance. 2020-12-09. Retrieved 2023-11-06.
    38. ↑ Traasdahl, Are (2020-12-21). "Is Programmatic Commerce the Next Wave in Supply Chain Tech?". FoodSafetyTech. Retrieved 2023-11-06.
    39. ↑ Olsen, Courtney (2021-07-13). "Crisp invigorates the food supply chain with data - The Norwegian American". The Norwegian American. Retrieved 2023-11-06.
    40. ↑ "Top Software & Technology Providers Award 2022" (PDF).
    41. ↑ "Top Tech Startup Award" (PDF).
    42. ↑ "Crisp - Products, Competitors, Financials, Employees, Headquarters Locations". www.cbinsights.com. Retrieved 2023-11-06.

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