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    Marketing

    From Wikiversity - Reading time: 1 min

    Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce.[1]

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    References

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    1. ↑ Wikipedia: Marketing
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    Original source: https://en.wikiversity.org/wiki/Marketing
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