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360i

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360i
Type of site
Subsidiary
Founded1998
HeadquartersNew York City, United States
No. of locationsAtlanta
Chicago
Los Angeles
New York
Area servedWorldwide
Key peopleJared Belsky (CEO), Abbey Klaassen (President, New York), Menno Kluin (Chief Creative Officer), Doug Rozen (Chief Media Officer)
IndustryMarketing & advertising
ServicesMarketing
Employees1000+
ParentDentsu International[1][2]
URL360i.com

360i was a New York City-based digital agency[3] founded in 1998. It was a business unit of Dentsu.[1][2]

Corporate history

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360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski[4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive.[5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million.[6]

360i was acquired as a digitally-led communications agency.[5]

Innovation Interactive was acquired by Dentsu in 2010 for $275mm[7] and remains a unit of Dentsu, Inc.[5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter,[8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices.[9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO.[10] That same year, President Jared Belsky was promoted to CEO,[10] and CMO Abbey Klaassen was promoted to President, New York.[11]

The agency was named a Leader in The Forrester Wave: Performance Marketing Agencies, Q3 2019[12] and a Leader in The Forrester Wave: Search Marketing Agencies, Q1 2016 report by Forrester Research ."[13] 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015,[14][15][16] and made the Ad Age A List in 2013, 2014, 2015, 2016, 2018 and 2019.[17][18][19][20][21][22] In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year.[23] The agency was also named as one of Campaign's Top 25 Most Influential Agencies in 2019.[24]

In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand.[25][26]

Products and services

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360i started out as a search engine marketing and optimization company.[5] In 2005 it began offering social media marketing programs.[9] In 2008, the agency rounded out its capabilities in strategy, media and creative.[27][28] spanning the US, UK, Brazil and Canada.[29]

Notable work from the agency included "Adaptoys", a line of accessible toys that allow those living with paralysis to rejoin playtime,[30] Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII,[31] "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device,[32] the Global Oreo Vault,[33] and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies.[34]

References

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  1. ^ a b Vranica, Suzanne (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal. Archived from the original on April 8, 2010. Retrieved March 30, 2010.
  2. ^ a b Patel, Kunur (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age. Archived from the original on April 9, 2010. Retrieved May 24, 2010.
  3. ^ Steel, Emily (October 9, 2007). "Job-Search Sites Face a Nimble Threat". The Wall Street Journal. Retrieved March 26, 2010. New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.
  4. ^ "360i". The Atlanta Journal-Constitution.
  5. ^ a b c d Patel, Kunur (January 25, 2010). "Dentsu Acquires 360i, Taking a Big Digital Shop off the Table". Advertising Age.
  6. ^ Patel, Kunur (January 24, 2011). "360i Is No. 6 on the Ad Age Agency A-List". Advertising Age.
  7. ^ Vranica, Suzanne (January 26, 2010). "Dentsu in Talks to Buy Ad Firm". The Wall Street Journal.
  8. ^ McClellan, Steve (February 12, 2013). "360i Revamps Top Management, Sarah Hofstetter Named Global CEO". Mediapost.
  9. ^ a b "Agency Marketer of the Year". iMedia Connection. Archived from the original on February 11, 2015. Retrieved February 11, 2015.
  10. ^ a b "Management shifts at 360i as Belsky, Hofstetter take new roles". Retrieved August 21, 2018.
  11. ^ "360i CMO Abbey Klaassen named president of New York HQ". Retrieved August 21, 2018.
  12. ^ "360i Named a Leader in The Forrester Wave: Performance Marketing Agencies, Q3 2019". 360i Digital Agency Blog. September 18, 2019. Retrieved February 25, 2020.
  13. ^ "The Forrester Wave: Search Marketing Agencies, Q1 2016". Forrester. March 23, 2016.
  14. ^ "MEDIA Names Carat, OMMA Names 360i Agencies Of The Year". Media Post. November 25, 2013.
  15. ^ "OMMA Digital Agency of the Year: 360i". Media Post. December 16, 2014.
  16. ^ "OMMA Digital Agency of the Year: 360i". Media Post. January 19, 2016.
  17. ^ "Ad Age's 2013 Agency A-List". Advertising Age. January 28, 2013.
  18. ^ "Ad Age's 2014 Agency A-List". Advertising Age. February 3, 2014.
  19. ^ "Ad Age's 2015 Agency A-List". Advertising Age. January 26, 2015.
  20. ^ "Ad Age's 2016 Agency A-List". Advertising Age. January 25, 2016.
  21. ^ "360i Is No. 8 on Ad Age's 2018 A-List". Retrieved August 21, 2018.
  22. ^ "Ad Age 2019 A-List No. 10: 360i". adage.com. April 15, 2019. Retrieved February 25, 2020.
  23. ^ "360i's Fresh, Tech-Driven Thinking Pushed Its Clients to New Heights in 2017". Retrieved August 21, 2018.
  24. ^ Stein, Lindsay (October 29, 2018). "Unveiled: Campaign US' top 25 most influential agencies". www.campaignlive.com. Retrieved February 25, 2020.
  25. ^ "Dentsu International drops DentsuMB, 360i and Isobar names to break down silos". Campaign Asia. Retrieved June 21, 2022.
  26. ^ "Dentsu Unites Creative Shops in Sweeping Reorganization". Ad Age. Retrieved June 21, 2022.
  27. ^ McIlroy, Megan (March 18, 2008). "Search Specialist 360i Buys Design Shop i33". Advertising Age.
  28. ^ Mandese, Joe (December 16, 2014). "OMMA Digital Agency of the Year: 360i". Mediapost.
  29. ^ McClellan, Steve (September 16, 2014). "360i Establishes Its First West Coast Office, In Los Angeles". Mediapost.
  30. ^ "Christopher Reeve's Son Announces Creation of Accessible Toys: 'Everyone Deserves the Chance to Play'". People. May 2, 2016.
  31. ^ Sanders, Rachel (February 3, 2013). "How Oreo Got That Twitter Ad Up So Fast". BuzzFeed.
  32. ^ "You Can Now Live Out 'Westworld' With Your Amazon Echo". WIRED. Retrieved August 21, 2018.
  33. ^ Zelaya, Ian (December 14, 2020). "How Oreo Made a Doomsday Vault That Fans Voted 2020's Top Ad". www.adweek.com. Retrieved July 7, 2023.
  34. ^ "Oreo launches limited edition packs for world's struggling lefties". Retrieved August 21, 2018.
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