Anna Oleksandrivna Katrulina (Ukrainian: Анна Олександрівна Катруліна, born in Kyiv) is a Ukrainian public figure, researcher, and media artist. She is known as the author of the information dissemination theory (ORCID identification is 0009-0002-4277-1850) She is a co-author of scientific publications in the field of market economics and the author of the book "Harmonious Life" (2023).
Anna Oleksandrivna Katrulina was born in Kyiv and has completed several educational institutions with various specialties. She is currently pursuing her education at Stanford University. She works as an independent consultant, collaborating with leading international,[1][2]state,[3] and civil[4][5][6][7][8]organizations.[9][10][11][12][13]
Anna Katrulina developed, based on her research, a theory that explores the extent of potential consumers needed to influence changes in opinions and ideologies within society. A qualitative breakthrough occurs when information reaches 15%-18% of the predicted mass of potential consumers through communication channels[17].
In 2015, she presented her works at the Saatchi Gallery in London as part of a competition for young artists from Ukraine and the United Kingdom. She also developed and organized the participation of the Cherkasy community in the international art project Inside Out.[18]
Since 2011, she has been conducting free workshops[19] and film screenings[20] for specific[21] social groups subject to or at risk of various forms of discrimination[22][23]in Ukraine and the world (based on origin, gender, national or other identity) with the aim of reducing aggression levels and increasing effective communication and tolerance between different people.
^Маркетингові комунікації в сучасному мінливому середовищі (укр, англ): Marketing Communications in the Modern Changing Environment (Ukrainian, English) (in Ukrainian). Academic and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv, Cracow University of Economics, Union of Advertisers of Ukraine. - Kyiv : Studcentr. 2022. ISBN978-966-7530-59-4.
^Anna Pervaya (Katrulina) (2023). Life in Harmony: Tips for Strengthening (It's written in 24 languages: English, Ukrainian, German, Russian, Italian, French, Arabic, Chinese, Hebrew, Hungarian, Czech, Polish, Norwegian, Turkish, Irish, Korean, Armenian, Hindi, Spanish, Portuguese, Uzbek, Japanese, Slovak, and Bulgarian). Amazon Kindle. ASINB0C28FFGJ4.
^Бренд-комунікації: сучасний вимір Brand-communication:modern measurements (українська, англійська). Academic and Scientific Institute of Journalism, Taras Shevchenko National University of Kyiv. 2023. ISBN978-966-7530-61-7.