Big Brother Brasil 25

Big Brother Brasil 25^[a] is the twenty-fifth season of the Brazilian reality show Big Brother Brasil, which premieres on January 13, 2025 on TV Globo.^[1] This season will continue to be hosted by journalist Tadeu Schmidt, with Rodrigo Dourado taking over as executive producer, replacing Boninho.^[2]

This season will last for 100 days, tying with seasons 21–24 as the longest of the show. It will be the sixth consecutive season features housemates divided into two groups: "Celebrities", composed of actors, singers, athletes and social media personalities, and "Civilians", composed of everyday Brazilians, but with a pair-based gameplay system. Only one winner will be crowned.^[3]

Before the premiere, six new potential housemates competed for the final two spots in the main cast as part of a twist, with the winners being sequestered after the results and moving into the house on Day 1, bringing the total number of housemates up to 24.

The series is broadcast daily on TV Globo in free-to-air format and on Multishow via subscription television, with live 1-hour segments after the main show's conclusion on free-to-air TV. Continuous live coverage is available through the pay-per-view (PPV) service exclusively on Globoplay for Globo.com subscribers. This is the first season to exclude traditional PPV on cable TV, ending the service after 23 years.^[4]

Applications for Big Brother Brasil 25 opened on April 15, 2024, during the broadcast of Big Brother Brasil 24. The spots were divided by regions of Brazil and introduced a new system of pairs, allowing applicants to join with a friend, relative, partner, or spouse.^[5]

The format followed the model introduced in Big Brother Brasil 20, combining housemates into two groups: Pipoca (civilian housemates) and Camarote (celebrity housemates).

During the first portion of the game, the pairs function as if they were a single housemate, where they would compete in competitions and could also be nominated and evicted together. However, in the second phase of the show, the housemates were split up, returning to the traditional format.

Just like the previous season, the grand prize will be undetermined until the end of the season but this time, the prize starts at R$2.500.000 and increases over the weeks through the evicted housemates.

On Wednesday, the housemate chosen by the previous day's evicted housemate must make a decision: choose between adding an amount to the final prize or keeping the amount for themselves. If they choose to acquire the amount, a consequence will be implemented in the house.

The 25th season's theme will celebrate 60 years of TV Globo, with rooms referencing the network's flagship productions.^[6]

The voting system remains unchanged from the previous season. In addition to having unlimited votes online ("Fan Vote"), the viewers would have the option to vote only once on a separate platform, using their CPF, where they would only be allowed to cast one vote per round. Each of these systems would have a weighted average of 50% in the final result of the vote.

On Friday, January 10, 2025, during the Mais Você show, three pairs potential housemates were revealed, who had ten minutes to have breakfast and talk with Ana Maria Braga. Viewers were asked to vote one pair into the game. As a result, 24 housemates would participate in the season.

The special lunch was a twist that mixed privilege and consequence in the game. On January 29, 2025, Eva answered the Big Phone and, together with her partner Renata, secured a special lunch with a menu prepared by Ana Maria Braga. They were able to choose two more pairs to accompany them: Gabriel & Maike and Guilherme & Joselma.

The lunch was broadcast live to the rest of the house, and, at the end, the housemates who enjoyed the moment had to make some decisions as part of the twist. They chose two housemates (Mateus and Daniele) to switch rooms, one housemate (Gracyanne) to stay out of the Wednesday Show, and two housemates of different pairs (Diego and Thamiris) to be tied up for an indefinite period of time. At the end of the lunch, the three pairs had to decide which one of them would receive immunity of this week.

In the third week, the public voted to evict individuals as opposed to duos. The nominee with the most votes was evicted from the game. However, their duo was also fake evicted, and temporarily sent to the Secret Room. It later returned to the game with immunity.

On February 4, 2025, Giovanna was evicted, but she left the house twice, with her pair partner, Gracyanne, who ended up being sent to the Secret Room. During her stay, the housemate had access to live images and audio from the house, as well as a special session in which she was able to watch the votes she received in the last nomination and the comments of the other housemates about her elimination in the Diary Room diaries. On the morning of February 6, 2025, Gracyanne returned to the house with immunity and was integrated into the Have group.

At various points in the season, when an alarm would ring, the housemates were required to stay frozen, as a contestant's loved one entered the house. The housemates are unable to move until instructed by Big Brother to do so. If they move beforehand, they would receive a punishment.

On Day 25, the twist took place in the context of Gracyanne's re-entered the house from the Secret Room. If any housemate moved, everyone would face a consequence: the house would be sent to the Have-Not. Camilla, João Pedro and Mateus were unable to comply with the rule and, therefore, all housemates were penalized, except Gracyanne.

On Day 45, a button was placed in the middle of the garden. Whoever pressed the button had the power to prevent one housemate from competing in the upcoming HoH competition. Additionally, they were automatically sent to the challenge room. In the room, the selected housemate had to compete in a challenge.

If they completed it, they would become a Have, receive immunity, and prevent a second housemate from competing in the next HoH competition; however, if they unsuccessfully completed the challenge, they would be a Have-Not, be automatically nominated, and not be eligible to be HoH that week.

Vinícius decided to press the button, which resulted in Maike being vetoed from the HoH competition. He then went to the Challenge Room, where he managed to complete the challenge in time. As a result, he won immunity, become a Have and had the right to prevent someone else, and he chose to prevent Vilma from the HoH competition.

The season now features a robot called Mr. Fifi. He listens to the housemates' conversations and then the three parts captured by him are recorded and put to a vote, where the public decides which conversation will be shown to the housemates in the house.

On February 28, a popular vote was opened, valid until the premiere, for the public to choose a housemate for "RoBBB Mr. Fifi" to tell a gossip about him that happened on the reality show. The six housemates with the most votes will hear what was said about them at some point this season.

Those most voted by the public to receive gossip from Mr. Fifi in the game were Vitória (35.04%), Diego (16.62%), Renata (16.02%), Eva (8.15%), Aline (6.36%) and Guilherme (5.45%).

On the afternoon of Monday, March 3, 2025, the chosen housemates received two pieces of gossip from Mr. Fifi in the house, without the authors being announced. Later, during "Big Sincere", the chosen housemates had to try to guess who was responsible for the gossip, and then watched the video of the moment that occurred. If the housemate guessed who was responsible for the gossip, he would win a new gossip from Mr. Fifi, but this time without showing a video.

On March 11, a public vote was opened among all housemates for a new twist. In "Mr. Fifi's Showcase", a new twist of Glass House, the housemate with the most votes from the public would have the privilege of receiving information about the game for a period of time.

On Thursday morning, the housemate will enter the environment protected by a display window (in the style of a Glass House), at Via Parque Shopping, in Barra da Tijuca, Rio de Janeiro, to interact with visitors and have access to some external information. And those who are not present can send various information through the program's open social network with the public. In addition, the chosen housemate will return to the house with immunity.

Renata was the most voted with 27.28% of the public vote and went to the Glass House on Day 60, where they were able to interact with the public and receive information from the outside world, returning to the house with immunity in the morning of the next day, and also was automatically became a Have, after the draw at the Glass House.

After the result of the HoH's competition, the winner of the competition will perform "The HoH's Crosshairs" twist, handing out a number of wristbands to housemates in the house. The HoH will be required to choose his nomination for eviction among the housemates who received the bracelet.

Each week, before the house groceries purchases, an advantage or twist of some kind will be offered to all housemates, who can then bid for it in the Diary Room using their in-game currencies, if they wish so. The results will then be displayed to the whole House, with the housemate who entered the Diary Room and bid for the advantage first being the winner, in the event of a tie. The housemates are allowed to share, omit or lie regarding any details related to the bid.

Since season twenty-four, through the "Lose and Win" twist, the housemates will enter the Diary Room with the amount of bids they have accumulated, but the value will change unpredictably. Initially, there will be a quick game of luck, the result of which may be the addition or loss of stakes. After that, knowing the new balance, they can decide if they want to participate in the auction.

The "Power of No" is a dynamic tied to the Head of Household, allowing them to veto a housemate from competing in the next Head of Household challenge.

Once in a while, the Big Phone rings, unleashing good or bad consequences on the nomination process for those who decide to answer it.

The counterattack is a surprise power given to either the HoH's nominee and/or the House's nominee, in which they have the opportunity to automatically nominate an additional housemate for eviction. While viewers are informed when the power will be featured in advance (on Thursdays before the Head of Household competition even takes place), the housemates are only informed about the twist on the spot, during Sunday's live nominations.

The cast of 22 official housemates was unveiled on January 9, 2025, during breaks in TV Globo programming and on Gshow.^[7]

Key

  – Civilians

  – Celebrities

  – Wildcard Pairs

Diogo Almeida faced criticism when he nominated Aline Patriarca by Counterattack in the Week 3's nominations on February 2, even though he was just beginning a relationship with her. The next day, when questioned, he interrupted Aline and told her to be silent, generating debates among viewers about possible psychological abuse.

Insinuating comments about Diego Hypólito, made by Gabriel Yoshimoto, Diogo Almeida, João Gabriel Siqueira and João Pedro Siqueira due to his sexual orientation, generated negative repercussions from the public, especially because Gabriel kept imitating the gymnast behind his back or even pitching his voice in a derogatory manner. The episode was classified by journalists as "recreational homophobia".

The season had been criticized by the public and journalists for the lack of impactful conflicts in situations identical to those already observed in 19th, 22nd and 23rd season, in addition to the total lack of interest of the housemates in taking the dynamics presented seriously.

The presenter himself even scolded the cast live, with the situation reaching its limit before the Week 5's HoH competition on February 13, 2025, when João Gabriel Siqueira and João Pedro Siqueira were automatically eliminated for using the bathroom while the rules of the challenge were being read, and were also warned by Tadeu. In addition to the twins, Renata Saldanha was also eliminated for going to the bedroom to put in eye drops at the same time that caused the two brothers' punishment.

In a conversation on February 3, Thamiris Maia had vented to Renata Saldanha about a comment the dancer had made about Camilla Maia, her sister. During a conversation between Camilla, Maike Cruz and Renata, the housemate had said that the hair braider could not participate in a dynamic of the program because she was in Have-Not and had supposedly taken on the position of cook in the house. Upon hearing the comment, the hair braider had a crying fit and was calmed down by the nutritionist, as well as Eva and Renata for the comment, with Renata apologizing for what she said, stating that it was Maike who had started talking about the subject first.

After the Week 6's nominations were held on February 23, Vitória Strada had questioned Camilla Maia about why the HoH of the week, João Pedro Siqueira, had nominated her for the eviction that day, with the two having a heated discussion in the house, with the braider accusing the actress of putting her as an "aggressive black woman", being countered by Guilherme Vilar and Diego Hypólito, with the latter calming Strada down after the fight. At another point, Vitória stated that both Camilla and her sister, Thamiris Maia, had distanced themselves from her in the game, with Thamiris coming to her sister's defense, stating that the relationship had not changed and that it was Vitória who distanced herself.

In the "Big Sincere" the following day, Camilla accused Vitória of having made a racist speech against her in the house, with former housemate Ana Paula Renault disapproving of such insinuation in the dynamic while participating as a guest on the program. The situation ended up generating a negative repercussion on social media, with Camilla being accused of emptying a racial agenda in her favor, leading even the singer and also former housemate, Pocah, to speak out in favor of Strada.

All numbers are in points and provided by Kantar Ibope Media.

• In 2025, each point represents 270.631 households in 15 market cities in Brazil (77.488 households in São Paulo).

• Official site (in Portuguese)