BlimE!

BlimE! (Stylization of "bli med!", Norwegian for "join in!") is a friendship campaign hosted by the Norwegian Broadcasting Corporation with the slogan "Say hello! Be a friend! Join in". The primary purpose is to inspire children to see each other, care for each other and include each other.^[1]

The campaign consists of a song and a corresponding dance that is performed simultaneously by approximately 400,000 children every year.^[2] Although the actual effect of the campaign is debated, it is generally agreed that it does support a sense of community by providing common experiences among children.^[3]

In 2018, BlimE Day was Friday 21 September.^[4] The song was "BlimE" by Freddy Kalas. The following year, BlimE day was Friday 6 September, with the song "Mer enn god nok" by Stina Talling. The army participated with a dance video of its own that received a lot of attention on the internet and in the media and the 2019^[5] edition was named the editorial event of the year during the media awards 2019 under the auspices of the Media Companies National Association.^[6]

It was introduced in 2010, and has since then been an annual event. In 2020, It was extended to an international event named #SayHi , hosted by broadcasters from 13 different countries.^[7]

In 2021, the campaign was supplemented with cross-disciplinary learning resources for primary schools focusing on ethical dilemmas and social competences.

• Homepage at NRK
• Learning resource page at NRK

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