Boboli (clothing)

Boboli is a Spanish children’s fashion line.

Boboli was founded in 1984^[1] by Teresa Ochoa.^[2] The company is owned by Catalan fashion company Star Textil, which is chaired by Francisco Algás Martínez,^[3] Ochoa’s husband.^[4] Mónica Algás and Arancha Algás are the current CEOs of Boboli.^[5]

The company produces children’s clothing,^[6] for both summer and winter seasons.^[7] It has four different lines, for newborn, toddler, girls, and boys,^[4] including clothing for teenagers.^[8] Boboli exhibits its new seasons during runway shows at Barcelona Fashion Week,^[9][10] in addition to Florence, and several other international trade shows. It is for sale in regions including Europe, Asia, and the Americas.^[8][11][12] Boboli is sold in approximately 1700 stores across fifty countries,^[13] in addition Star Textil’s multi-brand stores and about 55 single-brand Boboli stores.^[14]

In 2008, Boboli became the first Spanish fashion company to include RFID tracking in its clothing in order to track its internal products during storage, shipping, and distribution.^[15][16] The company has partnered with non-profits including Fundación Garrigou.^[13]

• www.boboli.es