Bruce Livingstone is a Canadian entrepreneur who founded Calgary-based iStockphoto, an online distributor of stock photography.
Livingstone started iStockphoto in 2000 as a project offering stock photos for free over the internet. In 2002, high monthly bandwidth bills prodded him to implement a payment/credit system. In 2006, Livingstone sold iStockphoto to Getty Images for $50 million, where he continued on as iStockphoto's CEO.[1] Livingstone picked up additional roles at Getty (including SVP Consumer[2]) but left Getty and iStockphoto in 2009.[1]
In 2010, he became CEO of Saatchi Online, an internet-based art community, and later resigned his position in 2012.[citation needed]
In 2013, unhappy with the direction of iStock under Getty (and following the expiration of his non-compete agreement) Livingston founded Stocksy United, a royalty-free stock photo and video agency based in Victoria, BC.[3]