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Buffé

From Wikipedia - Reading time: 3 min

Buffé
CategoriesCustomer magazine
FrequencyMonthly
PublisherOTW Media Group
Founded1995
CompanyICA
CountrySweden
Based inStockholm
LanguageSwedish
WebsiteBuffé

Buffé is a Swedish monthly free customer magazine which is distributed to the customers of ICA, a supermarket.[1][2] The company also owned Icakuriren, a weekly family magazine,[3] until October 2014.[4]

History and profile

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Buffé was started in 1995.[3] The magazine is published by OTW Media Group, a subsidiary of ICA, in Stockholm.[5] It features recipes and practical information about cooking.[1][2]

In 2007, the circulation of Buffé was 1,996,900 copies, making it the best-selling magazine in Sweden.[3] The magazine sold 2,310,300 copies in 2014.[6]

In 2013, the publisher of Buffé won the Swedish Design Awards for Magazine Design.[5] In May 2015, the magazine also received two silver awards at Guldbladet, an award gala for the content market agencies.[5]

References

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  1. ^ a b Mikael Vemmenby (2011). "How Cross Media is used by ICA Supermarket to improve their Brand" (PDF). CHI.
  2. ^ a b "Buffé Magazine 2013". Behance. Retrieved 6 February 2016.
  3. ^ a b c Mart Ots (2010). Understanding value formation. Jönköping: Jönköping International Business School. ISBN 978-91-86345-11-2.
  4. ^ "Egmont Publishing acquires Forma Publishing Group". FIPP. 22 October 2014. Retrieved 18 June 2016.
  5. ^ a b c "Buffé Magazine". Nourish Atelier. Archived from the original on 6 February 2016. Retrieved 6 February 2016.
  6. ^ "Filters upplaga rasar". Resumé (in Swedish). 20 February 2015. Retrieved 14 September 2016.
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Licensed under CC BY-SA 3.0 | Source: https://en.wikipedia.org/wiki/Buffé
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