State media

State media are typically understood as media outlets that are owned, operated, or significantly influenced by the government.^[1] They are distinguished from public service media, which are designed to serve the public interest, operate independently of government control, and are financed through a combination of public funding, licensing fees, and sometimes advertising. The crucial difference lies in the level of independence from government influence and the commitment to serving a broad public interest rather than the interests of a specific political party or government agenda.^[1][2][3]

State media serve as tools for public diplomacy and narrative shaping. These media outlets can broadcast via television, radio, print, and increasingly on social media, to convey government viewpoints to domestic and international audiences. The approach to using state media can vary, focusing on positive narratives, adjusting narratives retroactively, or spreading misinformation through sophisticated social media campaigns.^[4]