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Colmar Brunton

From Wikipedia - Reading time: 4 min

The logo of Colmar Brunton as of 2007.

Colmar Brunton was a market research agency founded in New Zealand in 1981.[1] It was later merged with Kantar in both Australia and New Zealand in 2020–21.

Services

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There are two Colmar Brunton organizations, which operate in the Asia Pacific Region. The first Colmar Brunton was founded in New Zealand and operated with its head office in Auckland. Colmar Brunton Australia is an international market research agency split from Colmar Brunton New Zealand in the 1990s.

New Zealand

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Colmar Brunton was formed by Dick Brunton and Pauline Colmar in 1986.[2] Millward Brown bought a 20% stake in Colmar Brunton in 2005.[2]

The brand was retired in 2021 after Colmar Brunton was merged with the Kantar Group.[3]

Australia

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Colmar Brunton Australia is Australia's largest independent market research agency. Its head office is in Sydney, with offices in the cities of Melbourne, Brisbane, Adelaide and Canberra. It specialises in qualitative and quantitative research, using a wide variety of research methodologies. Its sister companies also provide performance benchmarking and marketing consultancy services.

Colmar Brunton has undertaken work for the Government of Australia through various agencies and departments. In 2011. The firm provided services related to "Evaluation of Welfare Reform and Employment" in the NTER.[4] In 2015, Colmar Brunton provided services to the government agency Austrade.[5]

Other agencies and departments that have engaged Colmar Brunton include the Department of Families, Housing, Community Services and Indigenous Affairs,[6] Medicare Australia, Department of Health, Attorney-General's Department, Australian Taxation Office,[7] Family Court and Federal Circuit Court, Department of Immigration and Border Protection, Department of Finance, Department of Education, Department of the Treasury and the Australian Competition & Consumer Commission.

The Government of South Australia engaged Colmar Brunton to provide market research services for the Motor Accident Commission from 2008 to 2010[8] and 2011 until 2013.[9] In 2016, Colmar Brunton won a $1 million 6-month contract to provide Nuclear Fuel Cycle Research Services to the Department of the Premier and Cabinet of the Government of South Australia. In February. the work was awarded during the Nuclear Fuel Cycle Royal Commission, with work undertaken from June through December.[10]

Colmar Brunton has worked for the Victorian Government[11] and the Queensland Government.[12]

Colmar Brunton's private sector clients include Fuji Xerox,[13] Canstar Blue,[14] the Australian Farmers Markets Association,[15] the Bavarian Beer Cafe,[16] and others.

In December 2019, the Kantar Group acquired Colmar Brunton as part of its acquisition of WPPAUNZ's Data Investment Management division. In February 2020, Colmar Brunton in Australia was fully integrated into Kantar, and the Colmar Brunton brand retired in Australia.[17]

References

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  1. ^ "COLMAR & BRUNTON RESEARCH LIMITED (110698) - New Zealand Companies Office". Retrieved 7 September 2016.
  2. ^ a b Drinan, John (18 March 2005). "Market research: WPP web spreads out to Colmar Brunton". National Business Review – via New text.
  3. ^ "Kantar and Colmar Brunton Integrate". Kantar New Zealand. 30 June 2021. Archived from the original on 26 January 2023. Retrieved 28 January 2022.
  4. ^ "AusTender: Contract Notice View - CN411485". www.tenders.gov.au. Retrieved 20 November 2016.
  5. ^ "AusTender: Contract Notice View - CN2848532-A1". www.tenders.gov.au. Retrieved 20 November 2016.
  6. ^ "FaHCSIA Annual Report 2008-2009". resources.fahcsia.gov.au. Retrieved 20 November 2016.
  7. ^ "What price reaffirmation? | CIS Waste Watch". ciswastewatch.org.au. Archived from the original on 20 November 2016. Retrieved 20 November 2016.
  8. ^ "Consultancy Agreement REF NO: MAC0833 (Archived)". Government of South Australia. Retrieved 20 November 2016.
  9. ^ "Consultancy Agreement [MAC1149] (Archived)". Government of South Australia. Retrieved 20 November 2016.
  10. ^ "Nuclear Fuel Cycle Research Services Contract ID No:NCT16-0013". Government of South Australia. Retrieved 20 November 2016.
  11. ^ Valladares. "Home". www.tenders.vic.gov.au. Retrieved 20 November 2016.
  12. ^ Works, Department for Housing and Public. "QLD Tenders & Contracts". www.hpw.qld.gov.au. Retrieved 20 November 2016.
  13. ^ "Streamlining the Law Firm". Fuji Xerox. Retrieved 20 November 2016.
  14. ^ "Compare Gas Suppliers in South Australia - Canstar Blue". Canstar Blue. Retrieved 20 November 2016.
  15. ^ "More Australians shopping for fresh vegetables at farmers' markets, 'local' food trend grows | Australian Food News". www.ausfoodnews.com.au. Retrieved 20 November 2016.
  16. ^ "Bavarian group gets into craft beer". Australian Brews News. 7 January 2016. Retrieved 20 November 2016.
  17. ^ "Kantar announces strategic steps to scale client impact in Australia". Kantar. 4 February 2020. Archived from the original on 2 October 2022. Retrieved 1 December 2020.
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