Design Bridge and Partners, known as Design Bridge and Partners Worldwide Limited legally,[1] is a global brand and designconsultancy. Founded after the merger of Superunion and Design Bridge in April 2023,[2][3] it is owned by WPP plc.
In July 2022, WPP announced the merger of Superunion and Design Bridge, two designconsultancies. The company was intended to launch in January 2023,[4] however it was delayed to April 2023. The company that was used for Superunion was legally renamed to Design Bridge and Partners Worldwide Limited in February 2023,[1] 2 months before the official launch.