"Dig In" is a song by American singer-songwriter Lenny Kravitz, the lead single from his sixth studio album, Lenny (2001). It was released in September 2001. It was used in promos by the National Basketball Association for the 2002 NBA Playoffs,[1] as well as the ending theme for the 2002 Japanese science fiction film Returner.[2]
In 2016, Carla Hay of AXS stated, "It’s got all the elements of a classic Kravitz rock song, including an addictive chorus and great rhythm. It’s hard to forget this song once you’ve heard it."[3]
"Dig In" is one of the most successful songs by Kravitz in the United States. In addition to its number 31 peak on the Billboard Hot 100 in December 2001, it peaked at number 13 on Billboard's Hot Modern Rock Tracks chart. In Europe, the single entered several charts, including those of Italy, Portugal, and Spain, reaching the top 10 in these regions.[4][5]
The music video was directed by Samuel Bayer, who also directed "Black Velveteen" for Kravitz. The video starts with a QVC-like program with a woman selling products such as expensive jewelry. Suddenly, there is a signal interference that leads to show Kravitz and his band performance at a floating base in the sea, while they are being surrounded by a helicopter. Much of the music video has special effects designed to make the video seem to have tracking issues.
^Dig In (European CD single liner notes). Lenny Kravitz. Virgin Records. 2001. VUSCDE 229, 7243 5 46011 2 5.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)