Fa (brand)

Fa
Product type	Personal care
Owner	Henkel
Introduced	1954; 71 years ago
Website	int.fa.com

Fa is an international brand for personal care products. It is a subsidiary of the German company Henkel.^[1] Fa products include skin care lotions, creams and gels, as well as shower gels, bubble baths, soaps and deodorants.^[2]

Name origin

The name comes from German: fabelhafte "fabulous" and German: Fadenseife "thread soap".

History

The first Fa product, a bar soap, talc powders was launched in 1954 by Henkel-subsidiary Dreiring. In 1975, Henkel's first Fa shower gel was introduced. Fa products now include bar soaps, liquid soaps, shower gels, bubble baths, roll-on deodorants, stick deodorants and deodorant sprays.^[3] Fa is marketed in over 120 countries.

In 2008, the Federal Cartel Office imposed a fine totaling EUR 21.6 million on the Henkel group for price fixing, among other things, for Fa brand shower gel.^[4]

The product family includes soap, shower gel and deodorant.^[5] Fa is one of the European market leaders.^[6] Products are also marketed under the Fa brand in the Middle East, Africa and Asia. In total, Fa is sold in 146 countries. Since Fa gets a new appearance every few years, the brand is considered a prime example for a product relaunch.^[7]

References

^ "Brands & Businesses". Henkel. Retrieved 2016-10-02.
^ "Home". Henkel. Archived from the original on 2018-07-11. Retrieved 2016-10-02.
^ Brede, Christina (2005). Das Instrument der Sauberkeit : die Entwicklung der Massenproduktion von Feinseifen in Deutschland 1850 bis 2000. Münster: Waxmann. ISBN 978-3-8309-1439-6. OCLC 75925465.
^ magazin, manager (21 February 2008). "Kartell: Strafe für Zahncreme und Duschgel". www.manager-magazin.de (in German). Retrieved 2022-02-09.
^ "Home". www.de.fa.com. Retrieved 2022-02-09.
^ Henkel. "Beauty Care". www.henkel.de (in German). Retrieved 2022-02-09.
^ Joppe, Johanna (2004). Umsatz steigern - jetzt! das A-Z-Programm zur Umsetzung im Unternehmen. Christian Ganowski, Franz-Josef Ganowski. Frankfurt/Main. ISBN 978-3-593-37560-1. OCLC 76505421.{{cite book}}: CS1 maint: location missing publisher (link)

External links

Official website

Media related to Fa (brand) at Wikimedia Commons

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[1] "Brands & Businesses". Henkel. Retrieved 2016-10-02.

[2] "Home". Henkel. Archived from the original on 2018-07-11. Retrieved 2016-10-02.

[3] Brede, Christina (2005). Das Instrument der Sauberkeit : die Entwicklung der Massenproduktion von Feinseifen in Deutschland 1850 bis 2000. Münster: Waxmann. ISBN 978-3-8309-1439-6. OCLC 75925465.

[4] zin, manager (21 February 2008). "Kartell: Strafe für Zahncreme und Duschgel". www.manager-magazin.de (in German). Retrieved 2022-02-09.

[5] "Home". www.de.fa.com. Retrieved 2022-02-09.

[6] Henkel. "Beauty Care". www.henkel.de (in German). Retrieved 2022-02-09.

[7] Joppe, Johanna (2004). Umsatz steigern - jetzt! das A-Z-Programm zur Umsetzung im Unternehmen. Christian Ganowski, Franz-Josef Ganowski. Frankfurt/Main. ISBN 978-3-593-37560-1. OCLC 76505421.{{cite book}}: CS1 maint: location missing publisher (link)

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v t e Henkel
Subsidiaries	Henkel North American Consumer Goods
Brands	20 Mule Team Borax Breck Dial Fa Loctite Persil Pritt Purex Renuzit Snuggle Sunlight Surf
Former brands	Coast Creme 21 Dry Idea Fels-Naptha Right Guard Wisk