From Wikipedia - Reading time: 5 min
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| Company type | Private |
|---|---|
| Industry | Travel |
| Founded | 2007 |
| Founders |
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| Headquarters | , |
Area served | Worldwide |
Key people | Frederic Lalonde (CEO) |
| Products |
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| Revenue | |
Number of employees | 1,200 (2023) |
| Website | hopper |
Hopper, Inc. is a travel booking app and online travel marketplace for flights, hotels, rental cars, and short-term house rentals.[1] The company has its main offices in Montreal, Canada and Boston, Massachusetts.[2]
Hopper was founded in April 2007 by Frederic Lalonde and Joost Ouwerkerk, both of whom were executives at Expedia Group.[3][4] It started as a planning tool for travel destinations and activities.[4]
In 2012, Dakota Smith joined and the company received $12 million in Series B funding from investment funds such as OMERS and Atlas Venture.[5]
In January 2014, Hopper was launched.[4] During the development phase, Hopper developed technology that crawled two billion web pages for travel-related information and added it to a database.[4] In April 2014, a New York Times article described how Hopper's online research reports could help travelers cut their travel costs.[6] Hopper shifted its business model in May 2014 to focus on using big data to optimize the ways travelers could choose where to fly and when to buy tickets.[2]
In January 2015, an app was launched with functions such as flight price prediction and real-time price monitoring.[7]
In March 2016, $62 million was received in funding to improve its airfare prediction algorithm.[8] A year later, the company expanded its platform by adding a hotel booking service.[9]
In October 2018, the company received an investment of $100 million to expand its services internationally.[10]
In late 2019, the company added fintech-based functions designed to help users optimize their travel costs.[11] In the same year, Hopper launched a sustainability initiative called Hopper Trees. Hopper funds tree planting for every travel booking made through the company, aiming to offset carbon dioxide emissions. To facilitate this, Hopper has partnered with nonprofit organizations, including Eden Reforestation Projects, which began in 2019, and Veritree, in 2023.[12][13]
In March 2021, the company became a unicorn after receiving an investment of $170 million from Capital One.[14][15] In August 2021, it raised an additional $175 million in a series G funding round led by GPI Capital.[11]
In January 2022, Hopper Homes was launched to provide short-term house rentals.[16][17] A month later, in February 2022, the company was valued at $5 billion after a $35 million secondary share sale.[18] It received $96 million in additional investment from Capital One in November 2022.[19]
In late 2019, Hopper acquired a Colombian travel company, GDX Travel.[15]
In October 2021, the company bought PlacePass, a Boston-based online booking service.[20] In the same year, Hopper took control of a trip-planning service, Journy.[21]
In February 2022, a Paris-based merchandising services provider, Smooss, was acquired.[22]
Hopper uses machine learning algorithms to dynamically change the price of its fintech offers, which are designed to provide flexibility for users.[23] Its price-forecasting algorithm, which uses historical data to predict flight's price, was designed in 2010 in Cambridge, Massachusetts.[24][25]
Hopper applies its technology to give users additional fintech functions based on historical data, including "price freezing to protect against pricing volatility",[26] "cancelling or changing flight bookings at short notice",[27][28] or if a flight is delayed for any reason, changing it without overcharging.[29]
In 2021, the company launched a business-to-business initiative HTS,[19][21] where enterprises can use its white-label travel portals or distribute Hopper's travel and fintech products.[19]
Hopper's customers include Capital One, where Hopper develops its travel booking portal, Capital One Travel.[19]