The service was expanded and relaunched as Granada TV during 2008, when ITV announced plans to offer the channel to cable and satellite operators in Asia.[3]
On 1 November 2010, it was rebranded as ITV Granada.[4] The channel was renamed again as ITV Choice on 25 March 2013.[5]
On 20 August 2019, it suddenly ceased broadcasting in many markets across the Middle East, Malta and Asia, while transmission in South Africa was unaffected.[6] On 18 March 2020, it was announced that the channel would cease broadcasting in Africa on 4 June of that year.[7]Tipping Point was the last programme to be broadcast on the channel before closure in Africa.
In December 2022, an ITV Choice branded FAST channel was launched on the Samsung TV Plus platform in Australia in December 2022, which airs various ITV Studios-owned programmes.[8] In October 2023, it was renamed as Entertain by ITV Studios.[9]
Singapore on mio TV (channel 23, from 15 July 2009 until 25 March 2013), StarHub TV (channel 523, from 1 December 2009 until 30 December 2013)[13] and Singtel TV (channel 337, from 1 July 2015 until 19 August 2019)[14]