I for India | |
---|---|
Also known as | I For India: The Concert for our Times |
Created by | Karan Johar Zoya Akhtar[1] |
Country of origin | India |
Original languages | English Hindi |
Production | |
Production location | Virtual |
Running time | 4 hours |
Production company | Fountainhead MKTG |
Original release | |
Network | |
Release | 3 May 2020 |
I For India: The Concert for our Times, or simply I for India, was a fundraiser concert created by filmmakers Karan Johar and Zoya Akhtar[1] to help raise funds for the India COVID Response Fund (ICRF) managed by GiveIndia. The concert featured some of the biggest actors, musicians, singers, sportspeople and industrialists in India and around the world, coming together to support COVID-19 relief work in India.[2] Produced by Fountainhead MKTG, the concert was live-streamed on Facebook on 3 May 2020 at 7.30pm IST.
The event generated over ₹52 crore (US$6.2 million).[3]
The concert was announced online by Johar and some of the participating artists on 1 May 2020 on their social media platforms.[4]
The four-hour long concert was streamed live globally on Facebook on Sunday, 3 May 2020 at 7:30pm IST and featured performances and personal messages from 85+ Indian and global stars.[5][6][7][8][9]
The following personalities appearing during the show:[10][11]
The day after the concert went live, it generated over ₹52 crore (US$6.2 million) in funds from online, corporate and philanthropist sources.[3]