Since at least 2015, a number of Internet trolling communities have emerged in the Malayali community,[1][2] with increasing prevalence in the state of Kerala, India. This phenomenon is particularly prominent in the realms of politics,[3] cinema, cricket and football.[4] and regional issues. Trolls often employ memes to spread their messages across various social media platforms such as Facebook, Twitter and Instagram.[5]
Malayalee and sometimes known by the demonym Keralite, a digital way of using social media to criticize democratically generally used to the Government, political parties in india, religious leaders, political leaders, cricket players, news channels, political organizations and filmmakers.[6][7]
Trolling groups in Kerala include Troll Malayalam[8] and International Chalu Union.[8][9]
The pages post sarcastic memes on contemporary socio-political issues[10][11] and are almost on par or have overtaken the traditional forms of satires like cartoons and TV shows.[citation needed] These pages come up with memes (depicting an incident or about a public figure) which are of sarcastic nature within minutes the news breaks. Apart from providing humorous content, these pages act as a source of information of currents affairs to some set of people.[12]