Invicta (company)

Invicta
Company type	Private
Industry	Textile
Founded	1906; 118 years ago
Headquarters	Turin, Italy
Products	Backpacks, clothing, footwear
Website	invicta.it

Invicta is an Italian outdoor accessories company and trademark founded in 1906 in England.^[1] The company is mostly known for its multi-colored backpacks.^[1]^[2]^[3] Products commercialised also include clothing (t-shirts, polo shirts, hoodies, jackets), and footwear (sneakers).^[4]

Overview

It was bought by a Turin enterprise in 1921, and acquired by Diadora in 1998. Diadora sold off the company in 2006 to Seven Spa.^[5]^[6]^[7] In 2001 it was reported that Invicta and Seven Spa backpacks were the best-selling backpacks in Italy.^[8] In 1994 it was reported that 85% of Milanese students used Invicta backpacks.^[3]

References

^ ^a ^b Cichero, Chiara (November 21, 2016). "Anni 80: lo zaino Invicta amato dai ragazzi – Notizie.it". Notizie.it (in Italian). Retrieved September 5, 2017.
^ Hofmann, P. (1999). The Seasons of Rome: A Journal. Henry Holt and Company. p. 33. ISBN 978-0-8050-5597-9. Retrieved September 5, 2017.
^ ^a ^b Travel & Leisure (in German). American Express Publishing Corporation. 1994. p. 35. Retrieved September 5, 2017.
^ "Home/Promotions/Man/Sneakers". Invicta. Archived from the original on February 28, 2018. Retrieved February 27, 2018.
^ Hang, K.N. (2008). The Sports Bible: Encyclopedia for Activewear, Outerwear, Streetwear & Sports Fashion. Sportwear International. p. 195. ISBN 978-3-86641-199-9. Retrieved September 5, 2017.
^ Gant, T. (2007). International Directory of Company Histories. Gale. p. 124. ISBN 978-1-55862-590-7. Retrieved September 5, 2017.
^ Colombo, G.; Italy, Who's Who in (2000). Who's Who in Italy. International red series. Who's Who in Italy. p. 2400. ISBN 978-88-85246-42-3. Retrieved September 5, 2017.
^ Consumer Goods Europe. Corporate Intelligence on Retailing. 2001. p. 94. Retrieved September 5, 2017.

External links

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[Cichero_2016-1] Cichero, Chiara (November 21, 2016). "Anni 80: lo zaino Invicta amato dai ragazzi – Notizie.it". Notizie.it (in Italian). Retrieved September 5, 2017.

[Hofmann_1999_p._33-2] Hofmann, P. (1999). The Seasons of Rome: A Journal. Henry Holt and Company. p. 33. ISBN 978-0-8050-5597-9. Retrieved September 5, 2017.

[Travel_&_Leisure_1994-3] Travel & Leisure (in German). American Express Publishing Corporation. 1994. p. 35. Retrieved September 5, 2017.

[shoes-4] "Home/Promotions/Man/Sneakers". Invicta. Archived from the original on February 28, 2018. Retrieved February 27, 2018.

[5] Hang, K.N. (2008). The Sports Bible: Encyclopedia for Activewear, Outerwear, Streetwear & Sports Fashion. Sportwear International. p. 195. ISBN 978-3-86641-199-9. Retrieved September 5, 2017.

[6] Gant, T. (2007). International Directory of Company Histories. Gale. p. 124. ISBN 978-1-55862-590-7. Retrieved September 5, 2017.

[7] Colombo, G.; Italy, Who's Who in (2000). Who's Who in Italy. International red series. Who's Who in Italy. p. 2400. ISBN 978-88-85246-42-3. Retrieved September 5, 2017.

[Consumer_Goods_Europe_2001-8] Consumer Goods Europe. Corporate Intelligence on Retailing. 2001. p. 94. Retrieved September 5, 2017.

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