Käärijä

Käärijä
Käärijä in June 2023
Background information
Birth name	Jere Mikael Pöyhönen
Born	(1993-10-21) 21 October 1993 (age 31) Helsinki, Finland[1]
Origin	Vantaa, Finland
Genres	Pop rap electronic synth-pop rap metal punk rap[2][3]
Occupations	Rapper singer songwriter
Years active	2016–present
Labels	Monsp Warner Music Finland

Jere Mikael Pöyhönen (Finnish pronunciation: [ˈjere ˈmikɑel ˈpøy̯hønen]; born 21 October 1993), known professionally as Käärijä (Finnish: [ˈkæːrijæ]), is a Finnish rapper, singer and songwriter. He represented Finland in the Eurovision Song Contest 2023 with the song "Cha Cha Cha", placing second with 526 points and finishing first in the public vote with 376. His entry topped the charts in Finland, Sweden, Latvia and Lithuania and reached the top ten in thirteen other countries, becoming the first song in Finnish to reach the top ten of the UK Singles Chart.^[4]

Pöyhönen grew up in the Ruskeasanta neighbourhood of Vantaa, Greater Helsinki, as the son of Mikko and Arja Pöyhönen.^[5][6] He discovered his passion for music while learning to play the drums, and started producing music in 2014. His stage name, owing to his gambling hobby, is derived from the phrase kääriä rahaa, "make a fast buck".^[7][8]

Pöyhönen released his music independently until 2017, when he was signed to the record label Monsp Records. He subsequently released the double single "Koppi tules" / "Nou roblem".^[9] The following year, he released an extended play, titled Peliä. In 2020, his debut album Fantastista was released.^[10]

On 11 January 2023, Pöyhönen was announced as one of seven participants in Uuden Musiikin Kilpailu 2023, the Finnish national selection for the Eurovision Song Contest 2023.^[11][12] His entry "Cha Cha Cha" was co-written with Aleksi Nurmi and Johannes Naukkarinen, and was released on 18 January 2023.^[12] At the national selection competition he finished in first place with a total of 539 points (467 points from the televote and 72 points from the juries), thus becoming the Finnish representative for that year's Eurovision in Liverpool.^[13]

Performing in the first semi-final, held on 9 May 2023, Pöyhönen finished first with 177 points and thus qualified for the final. In the final, he topped the public vote with 376 points, but ultimately finished in second place with 526 points overall to Sweden's entrant Loreen.^[14]

Ahead of Eurovision, Finnish software company Zoan created an experience inside the popular online video game Fortnite, where players can visit a virtual rendering of Helsinki's famous Senate Square with Käärijä signs and stages.^[15][16] With the release, Finland became the first country in the world whose capital city has a photorealistic twin in Fortnite.^[17]

Käärijä was nominated at the 2023 MTV Europe Music Awards in the Best Nordic Act category, which he went on to win.^[18][19]

He released his second studio album, entitled "People's Champion", on November 1st, 2024.

In Malmö 2024, Käärijä appeared during the voting session of the 2nd Semi-Final and made a playthrough of a small portion of the single "Cha Cha Cha" after a performance of Ievan polkka.^[20] He was also set to read the votes from the Finnish Jury, but withdrew on the day of the Grand Final without stating a reason; a few days later it was confirmed he withdrew due to the disqualification of Dutch entrant Joost Klein earlier that day.^[21][22]

Pöyhönen's image as Käärijä started off with a bowl cut and a yellow suit, but during performances he would get too warm, remove the suit and perform mostly shirtless, which became a part of his brand.^[23][24] On social media Pöyhönen uses the name "Paidaton Riehuja", which translates to "shirtless rampager", and is a reference to his punk rap song of the same title. He has expressed his belief that going topless should be acceptable regardless of body shape or size.^[25]

Pöyhönen has described Rammstein as a major influence of his, and he has a Rammstein tattoo across his chest.^[26]

Sometimes, a yellow-clad doppelgänger on rollerblades called "Häärijä" (or "Paidaton Kiehuja" on social media), who's real name is Tomi Häppölä, has been observed in connection with Käärijä.^[27][28]

In promotion for the Eurovision Song Contest 2023, the artist has used the phrase "it's crazy, it's party" to describe "Cha Cha Cha", which became an Internet meme and was adopted by his brand as a merchandise catchphrase.^[29] He went on to release a single with the same title on September 15, 2023, with Estonian rapper Tommy Cash as a feature.

Pöyhönen has spoken about suffering from ulcerative colitis since his teenage years, culminating in emergency intestine removal surgery in 2014. The scar of the stoma he had to use for five months afterwards is still visible on his lower stomach. He has stated he wants to be open about his experience with the disease, to encourage others to get checked for it.^[23]

Pöyhönen used to play ice hockey from 2009 to 2013, before he started his musical career.^[30]

• Media related to Käärijä at Wikimedia Commons