Categories
  Encyclosphere.org ENCYCLOREADER
  supported by EncyclosphereKSF

King Koil

From Wikipedia - Reading time: 7 min

King Koil
Company typePrivately held company
Founded1898; 126 years ago (1898) in Saint Paul, Minnesota, USA
Headquarters
United States[1]
Area served
Worldwide
ProductsBedding
BrandsKing Koil India, King Koil Singapore, King Koil UAE
Websitewww.kingkoil.com

King Koil is an American manufacturer of mattresses and related bedding products, headquartered in Avondale, Arizona.[2] The company was founded in 1898 and is among the oldest in its industry in the United States.[3][4] It operates in over 75 countries and has more than 20 licensees.

History

[edit]

The company was founded in 1898 as the United States Bedding Company by Samuel Bronstein in Saint Paul, Minnesota, USA.[5] It commenced its operations with six employees in a small factory and gradually expanded its manufacturing.[6]

The company initially produced a wide range of products, including mattresses, frames, pillows, and couches. By 1912, it had developed a complete product line, gaining recognition for its innovative approach to bedding.

Relocation and Current Headquarters (2018-2019)

[edit]

In December 2019, the company shifted its U.S. headquarters from Willowbrook, Illinois, to Avondale, Arizona, where its manufacturing plant had been in operation since May 2018.[2]

In 2024, King Koil was acquired by AI Dream, a licensing division of Hillhouse Investment Management.[7]

Operations in Asia

[edit]

The company shifted to a licensing model. As of 2019, it has over 20 licensees and is operating in more than 75 countries.[6]

King Koil also has licensees in China,[8]Indonesia, Malaysia, the Philippines, Singapore, United Arab Emirates and Vietnam within the Southeast Asian region.[9]

King Koil India

[edit]

King Koil entered the Indian market in early 2007, starting in Mumbai and later expanding to Bangalore. The company had established eight showrooms in Mumbai, Bangalore, Pune, Nasik, and Delhi.[10]

In September 2013, King Koil signed a sole licensee agreement with Real Innerspring Technologies Limited (RITL), involving an investment of ₹400 crore (US$48 million).[11] King Koil India is the authorized licensee for India, Nepal and Bhutan and operates four factories in Sonipat, Kolkata, Bengaluru, and Bhiwandi near Mumbai, with a combined manufacturing capacity of around 10,000 mattresses per month as of December 2022.[12]

King Koil India operates in both the retail and hospitality sectors, with notable clients that include Hilton, Hyatt, Marriott, Radisson, and Ramada.[12]

Reception

[edit]

The New York Times, in a review, published in October 2023, recognized King Koil's Air Mattress as the runner-up, citing its comfort and its ability to retain air throughout the night without requiring reinflation.[13] In March 2023, USA Today conducted a review that included testing King Koil's air mattress, with the publication describing it as comfortable.[14] In September 2023, CNN's editor tested King Koil's air mattress and called it a clear winner in their review.[15]

Many of King Koil's products are endorsed by the International Chiropractors Association[16] and were awarded the Good Housekeeping Seal of Approval by Good Housekeeping magazine.[17][18]

References

[edit]
  1. ^ "King Koil Relocates Headquarters". BedTimes Magazine. October 24, 2019.
  2. ^ a b Brown, Brandon (October 24, 2019). "Mattress manufacturer moves HQ to West Valley from Chicago". Phoenix Business Journal.
  3. ^ "Advertising Agency and Advertising & Selling Volume 44, Issues 7–12". Moore Publishing Company. 1951. p. 52.
  4. ^ Dee Horwitz (January 20, 2010). Who Made My Bed?: A true story. An old leather envelope reveals the true identity a 19th-century Russian immigrant who founded an international bedding business. i Universe, Inc. New York City. p. 23. ISBN 978-1-4401-6553-5.
  5. ^ Val Bjornson (1969). The History of Minnesota, Volume 3. Lewis Historical Publishing Company. p. 325.
  6. ^ a b Mallawaarachchi, Randheer (November 11, 2019). "Repose in Royal Fashion- Suyamas International Presents World Renown King Koil Spring Mattresses". Daily Mirror (Sri Lanka).
  7. ^ "AI Dream Acquires U.S. Mattress Company King Koil". Furniture, Lighting, and Decor. Retrieved 2024-08-30.
  8. ^ Yap, Shiwen (November 1, 2016). "Advent buys CITIC Capital stake in mattress-maker King Koil China". DealStreetAsia. Archived from the original on November 7, 2016.
  9. ^ James (2019). "Licensing: Building Brands One Country at a Time". BedTimes Magazine.
  10. ^ Anne T. Coughlan (2007). Marketing Channels. Pearson plc. pp. 60, 61. ISBN 9788131717431. King Koil spring mattresses
  11. ^ "RITL plans to invest Rs 400 cr to expand King Koil mattress". The Economic Times. August 29, 2023.
  12. ^ a b Rautela, Isha (December 27, 2022). "Mattress maker King Koil India expands portfolio to B2B foam-selling segment". The Hindu Business Line.
  13. ^ Lorch, Danna (October 20, 2023). "The Best Air Mattress". The New York Times.
  14. ^ Porter, Kim (March 27, 2023). "The Best Air Mattresses of 2023 – Reviewed". USA Today.
  15. ^ Rennie, Alex (September 22, 2023). "The best air mattress in 2023, tested by editors". CNN.
  16. ^ Blumenthal, Ralph (February 22, 1979). "When Buying a Bed, Beware". The New York Times.
  17. ^ Lodging Hospitality, Volume 44. Penton Pub. July 1988. pp. 71, 72. Its products have earned the endorsement of the International Chiropractors Associa- tion and the Good Housekeeping Seal of Approval.
  18. ^ "Good Housekeeping Seal". Good Housekeeping. 239 (1–3). International Magazine Company: 29, 52. 2004.
[edit]
Licensed under CC BY-SA 3.0 | Source: https://en.wikipedia.org/wiki/King_Koil
6 views |
↧ Download as ZWI file
Encyclosphere.org EncycloReader is supported by the EncyclosphereKSF