Klik (candy)

Product type	Confectionery
Owner	Unilever
Country	Israel
Markets	Israel, North America, United Kingdom, France, Australia, Argentina
Website	https://www.unilever.co.il/brands/nutrition/klik/

Klik (Hebrew: קליק) is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of Unilever. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.

Overview

Milk and white chocolate pearls by Klik.

In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.^[1]

History

Between 1992 and 2003, products using the sub-brand Glik were sold to the Ultra-Orthodox community and were kosher certified by Edah HaChareidis.^[2]

In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.^[3]^[4]

In 2016 following an attempted coverup of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.^[5]^[6]

References

^ Nielsen: Cow Chocolate leads, followed by Klik and Pesek Zman, Globes, 23 February 2011
^ צורף, איילה (18 May 2003). "יוניליוור מוחקת את מותג השוקולד החרדי "גליק"; תשווק במגזר את המותג "קליק"". TheMarker (in Hebrew). Retrieved 17 May 2016.
^ Unilever increased prices by reducing packaging, Globes, 1 November 2016
^ 75, 70, 60, or 50 gram? The shrinking Klik package, YNET, 3 February 2015
^ The germs in cornflakes storm: angry customers, sales plummet, The Marker, 30 July 2016
^ Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products, Globes, 31 July 2016

[1] Nielsen: Cow Chocolate leads, followed by Klik and Pesek Zman, Globes, 23 February 2011

[2] צורף, איילה (18 May 2003). "יוניליוור מוחקת את מותג השוקולד החרדי "גליק"; תשווק במגזר את המותג "קליק"". TheMarker (in Hebrew). Retrieved 17 May 2016.

[3] Unilever increased prices by reducing packaging, Globes, 1 November 2016

[4] 75, 70, 60, or 50 gram? The shrinking Klik package, YNET, 3 February 2015

[5] The germs in cornflakes storm: angry customers, sales plummet, The Marker, 30 July 2016

[6] Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products, Globes, 31 July 2016

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